Atlanta, Georgia, United States
Portfolio: http://edwarddmiller.com Many times in my career, by many people, I have been referred to as a “problem solver.” If you need to start a creative department from scratch, I have done that multiple times. Perhaps your client can no longer reach their goals with TV and you need to move them to branded content? I started making that shift even before we had a name for it. Or, maybe your client has slashed the budget but has increased the scope of work? I’ve seen that movie many times, and know it can end happily. All these tight spots can be resolved; you just have to think your way out of them. That is how you truly earn the description “creative.” Phone: 949/466-8418 Email: [email protected] Portfolio: http://www.yellowhammer.us
Consulting the last several years has allowed me to add new categories as well as focus on writing and branded content. HIRING COMPANIES: Saatchi & Saatchi LA, Spark 44, On Ideas, AMCI, Phenomenon, Faraday Future, Biocodex, Stept, Eclipse, The Armory, GES, Impact BBDO, Impact Porter Novelli, Inspira CLIENTS SERVICED: ADCB, BMW, Deloitte, Ducati, Dodge, Elio Motors, Etisalat, Florastor, FX "Legion", Genesis, Huawei, Intuit, Jacksonville Jaguars, Jaguar USA, Jos. A. Bank, Karma, KFC, Lexus, Men's Wearhouse, Nissan, O’Charlie's, Pepsi, Porsche, RAM Trucks, Robinsons Department Stores, The North Face, Toyota, Winn Dixie Food Stores Below are some of my longer assignments along with a few accomplishments for each.
No in-person interview, no meeting the staff, no meeting the clients, just fly half way around the world and parachute in to be the 4th Creative Director in 2 years. No problem, I’ve got this. When you have to hit the ground running in to an existing situation, listen to what the clients are saying, and then figure out what it really means. Next, find out what each staff person is good at and empower him or her to flex that muscle. It is a simple formula but it continues to be successful. Leadership Contributions: • Added top international creative talent willing to work at local rates to the vendor list • Found new opportunities for existing staff to showcase hidden talents • Won the trust of clients looking to take more ambitious creative risk CLIENTS: ADNIC, ALDAR PROPERTIES, AL-FAUTTAIM GROUP, ETISALAT, KFC, ROBINSONS DEPARTMENT STORE, TOYOTA
When your Managing Director has two jobs, suddenly you have two jobs. When your MD is responsible for unpaid and paid media, you are responsible for unpaid and paid media. While my original assignment in Dubai was with BBDO, I really enjoyed working on PR projects again as well. It is fun to address business problems by creating news worthy solutions. Of course, because of my traditional ad training we always collect assets at these news events that can later become paid media messages. CLIENTS: HUAWEI, ABU DHABI COMMERCIAL BANK
While much has been written online about Faraday Future, those same pundits may not realize that they are proving a theory that I have long held. It is now possible to establish your brand in a 100% digital environment. At FF as new information became available, we were nimbly able to produce new content. Then, through earned media augmented by paid media we were able to generate millions of views for a product that is actually yet to exist. In my experience, we did in three months what would have taken a year in the traditional advertising model. Leadership Contributions: • Administered three video productions in six weeks time • Produced and published eight video content pieces in ten weeks • Administered various digital and social projects including a 150 page product guide for tablets • All above assignments completed by a creative staff of six people