San Diego Metropolitan Area
Founder with 15+ years building startups. 4 companies. 2 acquisitions. YC-backed. I built the first online food delivery platform in Mexico, which was acquired by SinDelantal. SinDelantal was later acquired by Just-Eat, the global leader in food delivery. At 24, after exiting, I became Managing Director at Deezer, leading expansion across Mexico, Central America, and the Caribbean. I later founded Commando, one of the most recognized boutique fitness brands in Mexico, scaling it to a team of ~250 people before exiting. Today, I’m the founder of Rethoric (YC W21), a tech-enabled LinkedIn content agency for founders. We work with Series A+ founders and enterprise executives to turn LinkedIn into a distribution channel that drives visibility with their exact ICP, brand authority, and Inbound opportunities.
Content consulting for b2b founders and EGC (employee generated content)
Leading boutique fitness studio and Ecommerce brand with two unique fitness concepts surrounded by an amazing motivational experience. Responsible for the health, innovation and growth of the business.
Granted Caribbean operations mainly for business development purposes. Managing and growing telco partnership with CWC, p&l responsibilities and overall Deezer footprint in the region.
Achievements recognized through addition of Central America to responsibilities. Performed business development and marketing activities through pro-active outreach to potential corporate clients, supervised and developed digital marketing activities and public relations to raise public awareness of new online product offering.
Launched online music-streaming service, and conducted country management for the service in Mexico. Entrusted with all business development, marketing, communications, hr, p&l and public relations activities.
Position acquired after SinDelantal acquired MiOrden, the country’s leading online food ordering company, for which served as founder. Acted as Managing Director for SinDelantal, providing country management for Mexico. Activities encompassed business development including online and offline marketing to raise public awareness of online restaurant delivery website forming basis of business model. *SinDelantal Mexico got acquired by Just Eat, the world’s leading digital marketplace for takeaway food delivery.