Greater Madrid Metropolitan Area
Local and Global experience in launching Hematology and Oncology brands across multiple business functions, including Sales & Marketing, Digital and Medical Affairs. Worked abroad, utilizes considerable communication skills to lead and motivate teams in order to deliver results, working well with internal and external stakeholders
Lead a team of medical and operations professionals to enable execution of the regional launch and post-launch medical affairs plans, and support of brand strategies in EU and US Leading the strategy and development of the 10 largest global oncology congresses worldwide in collaboration with US, JP and EU leadership teams Leading the global oncology Medical Multichannel Roadmap Partnering with EU and US Oncology Medical Societies
Execute a global marketing launch solutions roadmap for several oncology products including launch readiness assessment, development of Core Message Elements and Sales Force materials Pre and post launch digital initiatives, included in the first “launch in a box” project to launch Cyramza in Gastric Cancer across geographies
Development and execution of the Global Branded Campaign and Brand Book Development of the first Sales-channel Interactive Visual Aid for Cyramza in Gastric Cancer for all its indications for US, EU and JP used by sales rep worldwide