Lisboa, Lisbon, Portugal
- Pre-launching activities to set the road for the launch of a new product for hemophilia - Identifying top KOLs and engaging with them in the pre and post-launch - Develop relationships with relevant Health Care Professionals - Development of marketing tools and activities to support product promotion - Identification of opportunities and strategies to leverage competitive advantage - Follow the implementation of brand strategies and tactics in the Field - Development of disease awareness campaigns - Elaboration of the Integrated Strategic Plans for the Haemophilia Portfolio - Development and management of product promotion budget - Lead the multi-functional brand team - Managing Roche's participation in scientific events/congresses - Contribute to Global Implementation Meetings and affiliate meetings
- Development of marketing tools and activities to support product promotion - Identification of opportunities and strategies to leverage competitive advantage - Launching of a new indications/products - Elaboration of Annual Brand Plans for the Hemato-Oncology Portfolio - Development and management of product promotion budget - Sales Force Training - Managing Roche's participation in scientific events/congresses
- Production of educational and promotional materials - Sales Force Training - Launching of new products/indications - Mature products campaign structuring - Co-responsible for the elaboration of the 2016 Brand Plans for the Oncology Products - Responsible for the Stivarga® rebranding campaign - Managing participation in healthcare events/congresses - Participation in Budget development and management
- Attending customers’ needs - Training new interns - Helping managing promotion campaigns - Co-responsible for managing the process of State reimbursement from medical prescriptions - Performing biochemical tests (glycaemia, cholesterol, blood pressure)
- Distributing completely reimbursed medicines to patients - Helping other pharmacists validating medical prescriptions - Adjusting optimal antibiotic dosage to inpatients - Helping regulate distribution of hemotherapeutics and narcotics to inpatients
I was responsible for coodinating my own investigation project as part of the Erasmus program from which would result my graduation final thesis "Testing of antimicrobial activity of natural and chemical products against Desulfovibrio piger".