Portland, Oregon, United States
I’m a passionate storyteller and a brand-experience enthusiast. I’ve worked as a copywriter for almost 20 years for agencies including Lowe, Ogilvy, Hands, and BFerraz, and for seven of those years, I also acted as creative leader and creative director. I’ve created multidisciplinary projects and integrated campaigns that included live experiences, events, promos, PR, product launches, brand activations, and branded content for companies such as Heineken, AB InBev, Mondelez, Dannon, PepsiCo, Samsung, Nivea, Google, and YouTube. My craft has earned me more than 100 awards - some of them related to eating contests, but the majority for my work in the advertising industry—including the title for Best Creative of São Paulo, 2017. Currently, I am freelancing and collaborating on the creative process for various agencies and clients.