Rio de Janeiro, Rio de Janeiro, Brazil
Executivo de Saúde focado em transformar inovação biomédica em acesso sustentável e crescimento em sistemas de saúde complexos. Com mais de 15 anos de experiência nas indústrias farmacêutica e de biotecnologia, lidero estratégias de acesso ao mercado, precificação, demanda e expansão de portfólio em áreas como doenças raras, neurociências e diagnósticos avançados. Minha atuação concentra-se na geração de valor, remoção de barreiras de acesso e aceleração da adoção de terapias inovadoras em ambientes altamente regulados e competitivos. Ao longo da minha trajetória em organizações como Roche e Danaher Corporation (Leica Biosystems), conduzi lançamentos estratégicos e iniciativas de crescimento que superaram metas de receita e participação de mercado, além de fortalecer o posicionamento institucional junto a stakeholders-chave do sistema de saúde. Principais competências: • Market Access & Pricing Strategy • Rare Diseases & Specialty Care • Commercial & Demand Strategy • Stakeholder Management (payers, policymakers, medical community) • Value-Based Healthcare • Cross-functional Leadership (Medical, Commercial, Regulatory) Doutor e pós-doutor em Neurociências, com sólida base científica aplicada à tomada de decisão estratégica e à integração entre P&D, área médica e funções comerciais. Perfil orientado a resultados, com forte capacidade de execução, liderança de equipes multidisciplinares e desenvolvimento de estratégias escaláveis em mercados complexos. - Healthcare Executive focused on translating biomedical innovation into sustainable access and growth within complex healthcare systems. With over 15 years of experience across the pharmaceutical and biotechnology industries, I lead market access, pricing, demand strategy, and portfolio expansion initiatives in rare diseases, neuroscience, and advanced diagnostics. My work is centered on value creation, removing access barriers, and accelerating the adoption of innovative therapies in highly regulated and competitive environments. Throughout my career at organizations such as Roche and Danaher Corporation (Leica Biosystems), I have led strategic launches and growth initiatives that consistently exceeded revenue and market share targets, while strengthening institutional positioning with key stakeholders across the healthcare ecosystem. Core competencies: • Market Access & Pricing Strategy • Rare Diseases & Specialty Care • Commercial & Demand Strategy • Stakeholder Management (payers, policymakers, medical community) • Value-Based Healthcare • Cross-functional Leadership (Medical, Commercial, Regulatory)
The Patient Journey Partner (PJP) is at the center of the new Roche organization, turning upside down the role we play in society - from mostly offering world-class medicines towards much more partnering, innovating and leading generative disruption. The PJP is an empowered leader and the local face of Roche. The PJP is a senior level role, who has decision making authority to request resources of Roche (both within the affiliate and broader network) in order to have improved impact on the patient journey. => Involvement in the incorporation process of high-cost medications (SMA/DMD) into the public healthcare system (SUS), positively impacting the treatment journey.
Involvement in the incorporation process of high-cost medications (SMA) into the public healthcare system (SUS), with strategic stakeholder management that positively impacted the patient treatment journey. "A new way to see and work with rare disease market".
Sales Executive III – Specialist RMS (Roche Molecular Solutions: RMD & RTD) – Oncology | Roche Diagnostics Responsible for commercial territory development, strategic account management, and scientific/technical consulting in laboratory diagnostics and molecular biology. Strong engagement with key stakeholders to deliver value across the healthcare ecosystem and society. --- Experienced in health care industry, recognized by regional business leader LATAM to succeed as one by growing Advanced Staining revenues 3.8 times the local market rate in 2018 and for “Managing Change” in 2019, delivering value to the customers through personalized solutions and consulting.
Leica Biosystems - Danaher Group. Field Support Scientist – IHC/ISH (2012–2013) Nationwide technical and scientific support with strong customer-facing responsibilities. - Key responsibilities and achievements: - Delivered technical trainings and educational programs for customers and internal teams. - Conducted product demonstrations, provided high-level scientific consultancy, and supported troubleshooting in IHC/ISH. - Managed pre- and post-sales activities, ensuring proper implementation, customer satisfaction, and long-term engagement. - Organized scientific events, workshops, and customer education initiatives. Service Manager (Dec 2014 – Aug 2015) - Leadership role overseeing and transforming the national field service operation. - Key responsibilities and achievements: - Led the restructuring of the field service team, improving operational efficiency and customer experience. - Defined processes, performance metrics, and KPIs to professionalize service delivery. - Increased team productivity and standardized service routines across regions. Product & Applications Specialist – Advanced Staining (AS) / Sales (From Sept 2015-17) Strategic role covering product expertise, commercial execution, and market development for the Advanced Staining portfolio. Key responsibilities and achievements: - Led pre- and post-sales activities, ensuring seamless customer experience and broad adoption of AS solutions. - Organized events, workshops, and educational activities to strengthen customer relationships and technical excellence. - Defined pricing strategies and commercial policy for the Advanced Staining product line. - Managed inventory, demand forecasting, and product availability. - Contributed to the commercial strategy, driving market-share growth and expansion in key segments.
Instituto Brasileiro de Medicina de Reabilitação - IBMR (Rede Laureate). Undergraduate Lecturer – Biomedical Sciences, Nutrition, Physiotherapy, Nursing, and Psychology. Courses taught: Laboratory Management, Immunology (basic and clinical), Molecular Biology, and Medical Genetics. Supervision of academic research projects.
Functions: Business management, strategic consulting, biological forensics, and DNA analysis. Core Competencies: Quality management · Corporate strategy · Molecular biology
Diagnósticos Laboratoriais Especializados - DLE Key Activities: Development, standardization, and execution of diagnostic tests (molecular biology, inborn errors of metabolism, rare diseases, and oncology). Provided scientific and commercial consulting, delivering high-level support to medical and laboratory clients. Oversaw quality management processes and contributed to commercial and marketing initiatives.