London, England, United Kingdom
Ed is a music industry executive specialising in artist development, digital strategy, streaming, label and publishing partnerships, and commercial expansion. He works with emerging and established talent across release strategy, audience growth, rights management, and long-term career development. He has built a strong network across labels, DSPs, publishers, and independent music companies, with expertise spanning global music publishing, modern distribution, and the AI-driven challenges shaping the digital music landscape, through leadership within a multi-award-winning music business operating in over 100 countries.
Founder of a globally represented, multi-award-winning music library with a stellar suite of A-list composers including James Dooley (Gladiator & Pirates of the Caribbean), Gary Wallis (Pink Floyd), Mike Beever (Coldplay), Simon May (EastEnders), David Lowe (BBC News theme), Neil Myers (Sky News theme), and Dan McGrath (Strictly Come Dancing / Dancing With The Stars). Recent syncs include films, movie trailers, video games, global commercial campaigns, major UK network TV programming, PlayStation VR, D-Day 80, Wimbledon, The Open, Ryder Cup, Joshua v Dubois, Premier League, and Netflix. Our work has been presented to the King and Queen, the Duke and Duchess of Cambridge, Princess Anne, and the UK Prime Minister.
Creative Executive specialising in Television Channel Brands and Promotion, with a strong background in Project Management. • Developing, motivating, and managing, creative individuals • Significant editorial awareness, knowledge, and consideration of compliance • Strong presentation skills to board level in the UK and overseas • Judge for the prestigious Sony Radio Academy awards on multiple occasions • Worked with broadcaster Charlie Webster on a hard-hitting domestic abuse podcast series
Produced projects directly with Will I Am, Jess Glynne, Nicole Scherzinger, Joe Elliott, Rick Astley, Sarah Harding, Cerys Matthews, UB40, Leann Rimes, Tulisa, Dappy, Katy B, 911, Sarah Harding, Midland, Kip Moore and many more.
Responsible for overall management of all work, including client supervision. Main achievements include: • Led the pitches for a £7-figure rebrand for a major European satellite & IPTV platform, as well as the launch of London Live • Producing a major branded content campaign for Sky Media, Sky Sports and Esso Petrol • Created a major TVC, plus digital billboards on London Underground, for a major world boxing fight • Team member for Wieden + Kennedy (Nike / Cristiano Ronaldo) and Brothers & Sisters (Sky Sports Formula 1 and Premier League TVC's) key campaigns • Producing and directing major on-air campaigns for Eurosport • Producing Premier League, Champions League, Europa League, FA Cup, and Tennis for Sky Sports & ITV Sport • Creating international blue-chip TVC’s for CNBC’s clients in Russia and Singapore, including Sberbank • Creating numerous digital campaigns for Money Advice Service, shown in every JobCentre in the country, including versions in Welsh, and used by the government to introduce Universal Credit • Have become a trusted ‘go-to man’ for NBC Universal’s CNBC channel to deliver high-pressure fast-turnaround international projects on budget and on time • Led a large team for commercial shoot in a studio, co-ordinated a virtual group of creatives and producers working on a pitch for a multi-million pound platform pitch, worked in conjunction internal and external teams various high profile TVC and digital campaigns over several years, plus seamlessly working with hundreds of colleagues across numerous departments creating content for Sky Sports Premier League coverage distributed globally to third-party partners
Responsible for the creation of customer acquisition and retention campaigns. Main achievements include: • Created major customer campaign launching Sky Sports on BT TV • Created self-help video campaign leading to 37% less calls to contact centre in early life experience • Created video presentations for use by CEO Marc Watson • Created customer campaigns successfully reducing churn from 40% on self-installs • Highly complimented by the Director of Programming for numerous high-profile internal campaigns • Worked seamlessly with numerous departments and processes in a very large organisation, updating senior management and stakeholders on projects and budgets, plus teams around the country as well as overseas