Columbus, Ohio Metropolitan Area
Ed is the owner of Blue Chip CRO, a fractional Chief Revenue Officer service fixing revenue problems for CEOs through marketing, sales, revenue operations, and customer success. He helps clients align their revenue teams to build accountability at every step of their organization, leading to accelerated and sustainable growth. Ed is an active investor in startups and venture capital, both as an angel investor and board member. Ed wants to help growing companies and looks for companies that have passionate entrepreneurs interested in growth, but equally interested in learning from diverse perspectives. Ed began his professional management career in 2001 and has since led teams from startup to over 1,000 people with responsibilities for marketing, sales, customer experience, partnerships, and revenue operations. Ed has worked for service, software, and distribution companies learning the foundations of delivering a powerful customer experience while driving value and effectiveness in the sales and development channels. He has participated in, facilitated, and chaired several executive groups centered on sales management, contact center management, and technology innovation. Ed has been a keynote speaker and guest speaker focused on several key sales strategies and customer management programs. He has been recognized as a three-time Top 25 Most Influential Sales Leader, Executive of the Year, Innovator of the Year, Excellence in Execution, Top 100 Sales Coaches to Watch, and a two-time Chapter of the Year award winner for AA-ISP. Ed is passionate about giving back and volunteers throughout several non-profit organizations supporting the advancement of leaders. Ed helped re-launch the American Association of Inside Sales Professionals (AA-ISP) Columbus Chapter in 2015 and has served as the chapter President through 2022, growing the chapter to over 150 attendees. He helped launch the Cincinnati/Dayton chapter in 2019 as well as assisted with programming and recruitment for events. Ed has taken an active role as a mentor for #GirlsClub, an organization focused on the advancement and development of women sales leaders. He has been a mentor since its founding in 2018.
Blue Chip CRO is a fractional chief revenue officer service offered to clients between $0 - $20 million in annual revenue that are in growth or restructuring mode. My core focus is aligning your revenue organization — marketing, sales, enablement, and customer success teams — through strategy, process and technology to ensure they work together in harmony. Once aligned, a revenue organization can focus on delivering value and consistency for your buyers at every touchpoint from brand awareness and prospect nurturing to customer onboarding, support, management and retention. ▪ Created an enterprise customer success function that increased customer spend by 78% in a 3-month period, forecasting 250% annual growth ▪ Helped improve sales processes, compensation plans, and targeted customer success efforts growing NRR by 28% ▪ Improved sales conversion rates by 97% in two months by improving the qualification and sales processes, contributing to ~$5.1m ARR ▪ Transitioned from a support and account management model to a universal customer success model, focusing on onboarding and adoption, resulting in ▪ Developed a customer success and onboarding plan reducing customer revenue churn from 17% to 6% in the first year of execution ▪ Developed revenue playbooks focused on buyer personas, pain points, value propositions, customer messaging, and sales and customer success processes.
Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue experts, Ed Porter and James Rores. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.
BOLD Ventures is a regionally-focused qualifying venture capital fund, that is focused on investing in innovative technology that better the lives of individuals, enhance business outcomes, and improve society, led by diverse founders and teams. BOLD Ventures is partnered with BOLDER, Inc., a 501(c)(3) focused on supporting wellness initiatives for mental, physical, and financial health for startups and small businesses nationwide. With an acute focus on women, diverse, and veteran founders in low-to-moderate socioeconomic areas, we aim to provide resources and tools to founders to focus on themselves and their well-being so that they can focus on growing their businesses and maximizing returns for their investors.
Vengreso (a minority and female owned business), has had an incredible track record of success as a service company over the last five years. I now have the honor of guiding them and their visionary leaders as they pivot into a SaaS company with FlyMSG, serving the 1 billion knowledge workers worldwide. Vengreso is the creator of FlyMSG®, the free text expander and personal writing assistant. FlyMSG helps individuals and teams automate the written word by removing the time drain it takes to find, copy, paste or write messages. Vengreso’s cloud-based productivity platform saves users 1-hour+ a day by expanding text of any length - anywhere online - with just a few short keystrokes. Talk about a time saver for any business professional! Best of all… there is a free plan, and it works! Who should use FlyMSG? If you work behind a computer all day… then, regardless of your role (HR, Sales, Marketing, Customer Service, Customer Success, Business Owners, Accounts Payable, Recruiting, or…), you likely can use FlyMSG. Today, professionals around the globe, in companies like Uber, St. Luke’s Health System, 1-800-Contacts, Google, use FlyMSG to save 1/hour a day, communicate more consistently, and drive better personal and business outcomes. Vengreso has a history of innovation and product development as evidenced by five consecutive Gold Stevie Awards (2019, 2020, 2021, 2022 (2X)) for product excellence and innovation🏅 In the words of one FlyMSG user: “WOW! FlyMSG knocks my socks off! They help you with copywriting sales notes for emails, LinkedIn, special events, follow-ups, birthdays, etc. Cuts down on the time needed, stores your custom copy in the cloud and is always ready! If you haven’t tried this, you are working too hard on your copy!” Steve Benson For more information about FlyMSG visit https://vengreso.com and see the media below. Specialties: Text Expander | AI Writing Assistant | Automate Repetitive Tasks
HCRpath is dedicated to improving healthcare for all seniors. We believe this starts with making sure Medicare-covered seniors have access to preventative benefits that are included in their health plan. This access begins with the Annual Wellness Visit.