Dubai, United Arab Emirates
Commercial leader with over 10 years of experience in the MENA Q-Commerce and Food Delivery Industry. From early stage to market leaders, I have a successful track record of managing large Account Management, Sales and sales operations team whilst working closely with relevant support functions such as Marketing, Operations, Finance, Product, Engineering, HR as well as proficient in C-Suite stakeholder management. I pride myself on my creativity and high energy approach to the work I do. Whether it's incepting new initiatives from scratch, closing large deals myself or enabling teams to be the best version of themselves though empathy and coaching - I can create the spark of momentum needed to drastically change a team's trajectory and performance. P&L Ownership, Marketplace Strategy, Super App Growth, Food Tech, Sales Operations, Regional Expansion, Business Development, Strategic Partnerships, Revenue Growth, Team Leadership, MENA Markets.
Maisan Consulting is a boutique business consultancy that specializes in supporting startups and founder-led businesses who know they’re leaving money on the table, but don’t know where and how to fix it. From strategy to hands on implementation - we focus on identifying commercial problems and convert them to incremental revenue with a proven and methodical framework as quickly as possible.
- Leading the new venture launch of Careem's corporate product: simplifying the corporate ordering and expensing process - P&L Ownership, Marketplace and go to market, Business Development, Strategic Partnerships
- Sales leadership for the new restaurant acquisition team, >6,000 restaurants signed in 2024 + 2025 - Built sales systems, team restructure, SOPs, CRM implementation, signing strategy and prioritization logic - Incepted and built an "Incubation" team dedicated to the first 90 days onboarding journey (highest churn risk stage) resulting in +40% increase YoY for restaurants in their first 90 days - Personally closed large deals across some of the Region's leading brands (ALBAIK, Five Guys, Dunkin', Caribou, etc.)
- Pharmacy Q-Commerce: launched first of its kind Prescription Drug delivery product within an aggregator - From ideations to working product in 6 months - Collaboration across variety of partners such Aster, DHA, RTA, C-Suite
- Growing Dubai's business by enhancing talabat's price, service and selection value chains - Running Dubai's Food Business, managing a team of 40+ rockstars - Owning strategy inception, execution and key citywide initiatives - From culture to performance, successfully restructured and rebuilt the team
- During a 3 month non compete/gardening leave I supported VENTUM with their GTM and sales process - Fun opportunity to work within a personal passion (cycling) and helping the team optimize their sales and operational processes whilst being on the ground selling to customers! - Handling sales ops, inbound sales, outbound sales, demo rides, etc. Selling >200k AED of bikes/month
- Managing Deliveroo’s sales team across the UAE (Dubai, Abu Dhabi, Sharjah) - Produce the team's quarterly sales strategy - Leading a team of 13 Sales Development Representatives and Business Development Managers - Help drive the aggressive growth of Deliveroo by signing new restaurants onto the platform - Exploring new verticals and partnerships in the pursuit to become the definitive food company!
- Account Management - UAE Key Accounts (working to increase profitability, performance and quality of my portfolio using data analysis combined with amore creative and qualitative approach) - Projects - Focus on the inception, organisation and execution (e.g. Dubai Airports (a global first), virtual restaurant creation, affordable meals project, etc.) - Business Development and Negotiation (existing/new partners, commercial/rate discussions, exclusivity negotiations, Deliveroo Editions remote kitchens.) - Selected to go to Hong Kong for the Deliveroo APAC Exchange in June 2018
Deliveroo’s mission is to bring the world's definitive food company. Deliveroo is a leading player in the fast growing food tech space and has raised almost $900M in funding at a $2bn valuation. - Account Management for 300+ accounts - Business Development and Negotiation - Proficiency in using data and analytics to optimise portfolio performance - Marketing (physical + digital) support for restaurant partners - Project inception and leadership - Dual city Account Management between Dubai and Abu Dhabi (launched in December 2016)