Querétaro, Mexico
I am an executive leader with 20+ years of experience driving strategic alliances, partner ecosystems, and go-to-market (GTM) strategy across the Americas. I specialize in building and scaling partner-led growth models, aligning global technology partners, cloud ecosystems (including AWS), and regional teams to accelerate revenue growth and market expansion. My experience spans enterprise software and SaaS environments, where I have led alliances strategy, developed high-impact partnerships, and connected ecosystem execution with commercial outcomes. I have successfully operated across North America and LATAM, leading cross-functional teams and engaging executive stakeholders to ensure alignment between alliances, sales, marketing, and customer success. Core areas of expertise include: • Strategic Alliances & Partnerships • Ecosystem Development & Channel Strategy • Go-To-Market (GTM) & Market Expansion • Cloud & AWS Partnerships • Partner-Led Revenue Growth • Regional Leadership (Americas & LATAM)
Regional executive responsible for driving business performance, revenue growth, and go-to-market execution across Latin America, operating in a complex, multi-country environment. Owned the alignment of direct sales, strategic alliances, and partner ecosystem execution, ensuring regional strategies translated into measurable business outcomes. Key contributions: • Delivered 120% of new business targets, leveraging a balanced model of direct and partner-led growth • Integrated alliances strategy into regional GTM execution, accelerating pipeline generation and market penetration • Acted as executive sponsor for key enterprise accounts, strengthening retention and long-term value creation • Led cross-functional collaboration across Sales, Marketing, Customer Success, and Partners, ensuring consistent regional execution • Strengthened operational alignment and stakeholder engagement across multiple countries in LATAM • Contributed to the development of a scalable regional growth model, aligning local execution with global strategy
Lead partner strategy across NA, LATAM & APAC: Distributors, VARs, SIs, and Affiliate Partners. Managed global alliance with AWS; led SugarCRM listings on AWS Marketplace (2024). Delivered regional partner recruitment goals and reignited engagement across the region. Executed co-branded demand-gen events with AWS and top-tier partners in NA, EMEA & LATAM. Defined global new partner policies and rules of engagement.
Oversaw LATAM sales operations; achieved 120% new business quota (2023). Managed strategic renewals and acted as executive sponsor for key enterprise accounts. Enhanced cross-functional collaboration with Customer Success and Marketing.
Led go-to-market strategy for the corporate segment, aligning direct and partner-led initiatives to accelerate pipeline generation and market penetration. • Defined GTM approach for new product launches and enterprise segment positioning • Built and activated sales pipeline through a mix of direct engagement and partner ecosystem development • Expanded partner network to strengthen regional coverage and revenue opportunities
Led enterprise sales strategy focused on consultative solution selling, driving complex deal execution and strengthening customer relationships in high-value segments. • Managed end-to-end execution of strategic deals across enterprise accounts • Elevated solution-selling capabilities within the team to align with business transformation initiatives • Contributed to revenue growth through structured account planning and opportunity management
Led team strategy and execution in consultative solution selling. Closed complex deals in enterprise segment.
Drove significant revenue growth in Managed Print Services (MPS) by aligning direct sales execution with long-term customer value and retention strategies. • Delivered 228% YoY growth in MPS, positioning the business as a key regional contributor • Consistently exceeded revenue targets (120%+) through enterprise account development • Strengthened customer retention and installed base expansion through strategic account management