Edmund Lee

LVMH leader, Merchandising Director | Steering Newly Established S.Asia Zone

Singapore

About

Fashion lover and know well enough to love life and travel

Experience

  • Christian Dior Couture ()
    • Merchandising Director - Men
      Jun 2025 - Present · 1 yr 2 mos

      • Promoted to lead the merchandising strategy and execution for the newly established South Asia Zone • Oversee team operations, drive assortment planning, and implement innovative merchandising solutions tailored for the S.Asia • Collaborate cross-functionally to ensure optimal product placement and increase sales growth. • Mentor and upskill a high-performing team to adapt to dynamic retail trends. • Develop data-driven strategies to enhance customer experience and maximize ROI.

    • Regional Merchandising Manager
      Jul 2024 - Jun 2025 · 1 yr

      Focus on Ready To Wear (MTM + MTO) + Special projects Report directly to APAC President Work directly with Paris HQ

    • Assistant Merchandise Manager
      Oct 2023 - Jun 2024 · 9 mos

  • Ralph Lauren (6 yrs 7 mos)
    • Buying Manager (Men Univers - All Men categories)
      Jun 2022 - Sep 2023 · 1 yr 4 mos

    • Merchandiser(international market)
      Jan 2020 - May 2022 · 2 yrs 5 mos

    • Associate Buyer
      Jul 2018 - Dec 2019 · 1 yr 6 mos

      -For APAC and EU market -Men’s (apparel and accessories) -Home & Fine watches and jewellery

  • Merchandise Coordinator at Lane Crawford
    Jul 2014 - Mar 2017 · 2 yrs 9 mos

    -Manage +20 brands for both HK and China market and report direct to SB. -Assist SB in OTB Preparation ,sales projections and incentive planning for HK and China Region (Omni-Channel: 7 locations in total; 7 brick-store & 2 online channel) -Maintain order placing in line with forecasted OTB, Brand Maps and Price. -Execute detailed daily/weekly/monthly sell-thru reports & ad-hoc sales analyses for SB and whole department -Manage inventory through consolidation, replenishment & re-ordering to achieve sales maximization & target sell-thru -Conduct product training & Mix & Match Seminar to sales teams & E-business team (English and Cantonese) -Work closely with retail, PR & VM teams to promote business opportunities & product launches with HK and China Team -Assist SB in leading the HK IFC "Next Generation Flagship" renovation project & developing the one-of- a kind curated programs -Act as the Business Unit representative of the system replacement project to co-design the new Oracle merchandise planning and operations system with IBM -Manage shipment and stock inflow

  • Part time Sales associate at Marc by Marc Jacobs
    2013 - 2014 · 1 yr

    -Maintained sales records and inventory control - maintained less than 10pcs lost out of 8000pcs merchandise -Increased store efficiencies, organized stock room based on sales performance -Increased UPT (units per transaction), good at additional selling/cross selling based on customer profile -Responded to customer inquiries: handled warrantee, spare parts and merchandise repairs/defectives -Provided visual merchandising suggestions at store base on guideline -Provided (FAB) features and benefits of merchandise to customers -Liaised with back office on operation matters

  • Assistant Merchandiser at Sears
    Jun 2012 - Aug 2013 · 1 yr 3 mos

    -Held 2 quartered-end presentations with USA head management team -Sourced fabric and trims according to USA head office requirements -Responsible for garment cost break-down comparisons with at least 3 vendors -Maintained margins and profitability; kept costing not higher than previous season (within 2-5%) -Managed over 200 Samples in men’s, women’s and kids’ per a season -Provided system’s training to new join colleagues (Flex PLM) -Researched for market trends