Edmund Lee

Product design @ Questrade | UX Design

Toronto, Ontario, Canada

About

Hi! I'm a designer who's constantly learning and finding better ways to use human-centered solutions to solve problems. I am super passionate about all things engineering, product design, computers, and Toronto Maple Leafs related. Connect with me at [email protected]!

Experience

  • Product Designer at Questrade Financial Group
    Jun 2023 - Present · 3 yrs 2 mos

    Building the next-generation of financial infrastructure for Canadians

  • UX Designer at Electronic Arts (EA)
    Dec 2021 - Jun 2023 · 1 yr 7 mos

    A hockey fan's delight working with the most creative design team at EA. Continually innovating and creating the worlds leading NHL console experience.

  • Technology Consultant at Deloitte
    Aug 2021 - Dec 2021 · 5 mos

    Multi-disciplinary technology consultant in financial, insurance and retail industry as part of Deloitte's Risk Advisory, Extended Enterprise Portfolio.

  • Product Designer at Auby
    May 2020 - Aug 2020 · 4 mos

  • UX Designer at Electronic Arts (EA)
    Sep 2019 - Dec 2019 · 4 mos

    • Redesigned existing store and player abilities flow by conducting A/B testing and competitive analysis to identify weak points in the user flow • Collaborated with producers and product managers to conceptualize future design implementations of main UI components (store, loading, abilities) on UFC mobile • Conducted heuristic evaluations and identified recommendations to better emulate realistic UFC fights and improve the user interface of mobile game play