Madrid, Community of Madrid, Spain
Global marketing professional with 12+ years driving growth and building brands across lifestyle, fashion, tech, and hospitality sectors in LATAM, Europe, and North America. I've partnered with industry leaders like New Era Cap, GoDaddy, Mercado Pago, El Puerto de Liverpool, Cartier, Bottega Veneta, and Prada leading initiatives that combine strategic vision with measurable business impact. What I do: ✓ I design comprehensive marketing strategies for premium brands, from startups to global leaders, focusing on brand positioning, go-to-market execution, and omnichannel growth (retail, e-commerce, wholesale). ✓ I help founders, CMOs, and marketing leaders scale their businesses through performance marketing, demand generation, and customer acquisition strategies that drive revenue and ROI. ✓ I build and lead cross-functional teams, turning data into strategic action and connecting the dots between creativity and business results. What I specialize in: ✅ Brand Positioning & Go-to-Market Strategy ✅ Digital Marketing & Growth Strategy ✅ Omnichannel Growth (Retail, E-commerce, Digital) ✅ Team Leadership & Cross-Functional Collaboration ✅ Customer Acquisition & Demand Generation Based in Madrid. Always up for a good marketing conversation.
Provide strategic consulting to premium lifestyle, wellness, and tech founders, developing digital marketing strategies, brand positioning frameworks, and tailored go-to-market plans aligned with business objectives.
Led consulting projects across international markets (US, Dubai, France, Italy) with luxury brands including Cartier, Bottega Veneta, Illy, and Prada. Conducted in-depth market analysis, go-to-market strategies, and consumer insights for a swiss sustainable jewelry startup, combining design thinking, technology, and retail expertise to develop a brand from the ground up. Won the Prada Sustainability Challenge for a Diversity, Equity & Inclusion (DE&I) initiative.
Led multi-country strategy across 15 countries (LATAM), developing and executing comprehensive digital marketing strategy that drove e-commerce growth, customer acquisition, and brand positioning for both sports and lifestyle collections (caps and apparel). Defined strategic objectives (brand awareness and demand generation) and developing market-specific tactical plans. Held budget ownership of annual marketing budget, optimizing resource allocation across performance marketing channels and monitoring expenditures to maximize ROI and achieve revenue objectives. Planned annual digital marketing activities for product drops, brand events, and activations that maximized reach across digital channels. Provided team leadership for specialized professionals across, SEO, Email (Klaviyo, MailChimp), Social Media, Padi Media, and Content, Development (photo, video, blog posts). Oversaw strategic content production for LATAM communications, developing product launch materials, event assets, evergreen content, and lifestyle storytelling. Developed end-to-end customer journey roadmap with funnel optimization focus, implementing A/B testing frameworks and conducting user research across markets to improve conversion rates and channel performance. Directed performance marketing (Facebook, Instagram, YouTube, TikTok, Pinterest, and Google) across omnichannel touchpoints (retail, wholesale, e-commerce, flagship stores), executing paid media strategies and KPI management processes to drive e-commerce growth and in-store traffic.
Provided team leadership for digital projects team, serving as strategic consultant to clients across international markets. Designed and executed comprehensive marketing strategies and growth marketing for global brands and start-ups. Oversaw Brand Management, Inbound Marketing, Paid Media, SEO, CRM (HubSpot) and Content Development with focus on KPI management and revenue growth. Led cross-functional collaboration internally with Creative, Design, Analytics, SEO, CRM, Performance, IT, Content and Client Services teams to ensure seamless campaign execution and alignment of objectives. Collaborated with Analytics and UX/UI teams to execute A/B testing experiments to improve conversion rates and customer acquisition.Translating marketing analytics and data-driven insights into actionable marketing strategies. Directed performance marketing across paid channels with KPI management, optimizing spend allocation to maximize ROAS. Managed projects through Monday, ClickUp, Asana and Trello to optimize workflows and delivery timelines.
Directed performance marketing campaigns leveraging marketing analytics to optimize ROAS, scale customer acquisition, and delivering data-driven recommendations. Led digital marketing strategy across Social Media, SEO, Email, and Content for high-profile clients (Televisa, Turner Media, AXA Insurance, Stara Hotels, Clear Channel, The Diva Cup). Oversaw website and mobile app development to enhance digital presence, user experience, and conversion rates. Conducted comprehensive market research to identify ideal consumer profiles and behavioral insights, integrating findings into targeted digital marketing strategies and crafting compelling storytelling. Led cross-functional collaboration with creative, IT, design and content teams to ensure seamless campaign execution.
Led brand strategy by defining the roadmap and value proposition, conducting market research, and driving iterative improvements for top brands such as BMW, Mini Cooper, and Chuck E. Cheese’s, Conducted data analysis and elaborated advanced business models, such as Field Agent, to obtain comprehensive consumer insights, enabling the development of targeted and high-impact marketing strategies. Developed and implemented comprehensive branding strategies to enhance brand positioning and drive consumer engagement, aligning creative concepts with business goals across digital and traditional platforms.