Greater Toronto Area, Canada
In a world of fleeting digital ads and generic AI-generated content, how do you create a connection that someone can literally feel? This question is the foundation of my work. As an inventor, I don't just see print as a medium; I see it as a platform for creating Sensory-Rich Interactive Print Technology. My journey from a background in electronics and programming to print was driven by solving a critical problem: beautiful marketing materials were being ignored because they were static and disconnected. This challenge is what drove me to become an Inventor & Patent Holder, developing solutions that embed technology directly into tangible items. We started with sound modules, then evolved to integrate LCD video screens, LEDs, and patented WebUSB mechanisms that turn a business card into a key that unlocks a digital world. Our technology is built on a philosophy of constant innovation. Secure NFC: We developed patented shielded NFC technology that requires a mailer to be physically opened before the chip can be read, ensuring intentional engagement and adding a layer of security and intrigue. Advanced Synthetic Media Print Processes: This is where we truly push boundaries. It’s our groundbreaking capability for Variable Finish Printing (VFP), allowing us to apply unique, personalized raised foil and varnish textures to every single item in a print run. It’s technology that creates one-of-a-kind tactile experiences at scale. This vision for the future of marketing—one where print is an experience, not just a message—is what led me to successfully pitch and secure a $400k deal with legendary Dragon, Jim Treliving, on Season 10 of CBC's Dragons' Den. Today, as creative professionals face the challenge of AI commoditization, these tangible, sensory-rich experiences are more critical than ever. They are the ultimate differentiator—the proof of human ingenuity that an algorithm cannot replicate. If you're a brand or agency leader passionate about creating unforgettable brand experiences that stand out, let's connect. I'm always open to discussing how we can build the next generation of sensory-rich marketing together.
Technology-enabled print marketing and promotions. We add video screens, sound modules, NFC and USB devices to brochures, mailers, handouts, and signage.
I was the lead marketing consultant for the Daily Construction News, Journal of Commerce newspapers, as well as data products pertaining to the construction industry. Duties include: - Direct implementation of web lead generation initiatives, in order to increase subscription sales; - Direct implementation of editorial content and adding to the content of the publications; - Desktop publishing using Quark, Illustrator, InDesign, in order to publish special features and columns; - Creation and implementation of in house direct mail lead generation programs; - Research and Integration of E-mail and Fax based marketing technology.
Owned and operated a successful corporate communications firm that offered services such as: marketing advertising production (across different media), graphic design, printing, web development and e-commerce, sign manufacturing, and various business consulting services. Duties include: - Direct sales, meeting with clients, customer service, fostering new business relationships, and recognizing new opportunities--with medium and C-LEVEL businesses; - Management of sales team--motivation and training, setting goals, strategies, and self-deployment initiatives; - Management of senior level management; - Management of business finances; - Concept and production of marketing materials; - Business management and development; - Project direction in the areas of: graphic design, printing, web/e-commerce, multimedia presentations; - Dealing with suppliers such as: printers, manufactures, advertising media, publications, programmers; - Provided professional consulting services to clients in the areas of: marketing, design, IT, and business issues; - Creating reports and holding meetings with shareholders.
Duties include: - Research into technological advances in the Direct Mail and Graphics Design Industry; - Evaluating and implementing new technology used in the Forms Design, Data Processing, and Print Production processes of Direct Mail; - Development of projects goaled towards: creating new Effective Marketing Tools, making the Production Process more efficient, and improving both Internal and External Communications; - Founded and managed the "special projects" department--a department setup to solve and troubleshoot complex direct mail projects. - Playing an important role in the Prepress Process including the design and layout of forms and images for the Xerox Metacode environment; - Positioning of variable data (text and images); - Setting up a variety of industry standard printers for production.