Copenhagen Metropolitan Area
Hey! It's Eden. About me - I’m someone who goes all in: intensity, ambition, and energy included. When I care about something (or someone), I show up at 200% and then some ☀️ Professionally, I’m a sales-led generalist who thrives in fast-moving environments. I’ve spent the last few years in commercial roles, often sitting at the intersection of sales, partnerships, product, strategy, and “whatever needs to get done yesterday.” I enjoy wearing multiple hats, figuring things out as I go, taking ownership of projects and building momentum where there was friction before. When you need something done reliably and with distinction, I'm who you call. I work best close to founders and small teams — asking the right questions, connecting dots early, and turning conversations into real outcomes. I’m curious by default, execution-oriented by nature, and deeply motivated by progress and impact. 🌱 Catch me: - Competitive dancing across multiple genres 💃🏻 - At HIIT & Calisthenics (I like being tired, apparently) - Constantly baking focaccia and tweaking protein/hydration levels (bread across the board) - Brewing a little cuppa ☕️ If you’re building something ambitious and value people who care deeply, move fast, and bring both heart and hustle — we’ll probably get along ☺️
https://edenlau.framer.website/
- USD245k closed while on ramp in the first 2 months - Brought in some of the largest SEA deals for SMB from outboundIng - Mentor for new SMB AEs - Outbound engine and enablement for the wider company
- Top Performing AAE II - Exceeded target every quarter since joining, with multiple quarters hitting the cap of 250% - Partnering with Google Cloud on pipeline generation motions Others: - Outbound partner and sales enablement for reseller partners - Spearheaded APAC-wide pipe generation SPIFFs - Go-to person for sales tools, technology, productivity, and outbound strategies - Mixpanel's Hub Champion: Organised APAC's gatherings
This role is pure outbound. - Oct 2022 - Jan 2023: Global top performing rep - Consistently maxing out target quota - Aug-Oct 2022: Rookie of the Quarter - Brought in strategic name brands for APAC - Outbound strategy enablement for AEs and global sales enablement - Ultramix Committee Member Mixpanel is a leading product analytics software company, currently helping the world answer 70 million product questions every month. We enable businesses to unlock valuable user behavioural insights to better convert, engage and retain with powerful self-serve product analytics.
Dec 2021 to Apr 2022 - Exceeded target Apr 2022 to Jun 2022 - Running pipe gen campaigns working together with AEs to mobilise teams Q1FY23 - 700k pipe gen SG SMB space Q2FY23 - sourced the largest closed-won NPO deal for USD125k General: New productivity tools super user New hire onboarding mentor
Outforce - Salesforce Equality Group Leading the global Outforce Mentorship Program for personal and professional development
Overall team lead for the ASEAN Business Development Associate team for Lead Management. In charge of enabling and leading the team in data hygiene, liaison with the marketing team, lead engagement, and lead hygiene. Spearheading programs to drive in-bound revenue growth and maximise lead conversion. Cross-border relationships with the ANZ and UKIE team to enable all three teams with best practices, new ideas, and strategies. Mentoring team members to help them succeed and overachieve numbers.