Barcelona, Catalonia, Spain
As a strategic Growth Advisor with over a decade of international experience across the OEM and MSP markets, I specialize in transforming complex product capabilities into high-yield ecosystem partnerships. I navigate fast-paced, matrixed technology environments and engage directly with C-level stakeholders to manage the intricate sales, negotiation, and legal frameworks required for commercial-use scenarios. My core mission is to advise, enable, and empower software companies to successfully plan and execute their OEM Go-To-Market strategies. By bridging the gap between product integration, licensing models, and long-term vision, I help Independent Software Vendors design robust frameworks that monetize their IP and empower Managed Service Providers to scale recurring revenue. Ultimately, I leverage a proven track record in international business development to build mutually beneficial alliances that unlock non-linear growth for technology companies worldwide.
Driving Confluent’s OEM and MSP net-new Enterprise business activities in EMEA. Building strategic OEM partnerships with ISVs, MSPs, and tertiary CSPs positioning Confluent Data Streaming Platform.
Led Apryse’s OEM net-new Enterprise business in EMEA. Established partnerships with ISVs leveraging Apryse’s Document Management solutions.
Led Informatica’s OEM and Commercial Use activities in EMEA and LATAM. Cultivated partnerships with ISVs, MSPs, and GSIs for Cloud Data Management, Data Quality, and Master Data Management solutions. Achievements: 200% FY22 target achievement; 135% Q4 FY21 target achievement; President Club FY22 candidate for the EMEA Sales Specialist category.
Directed Qlik’s OEM Sales team for SME markets in EMEA. Led a team of Partner Managers to foster OEM relationships focused on Data Analytics and Integration solutions. Achievements: 113% H1 FY21 target achievement; 120% FY20 target achievement; EMEA Hub Sales Manager of the year 2020.
Managed OEM activities for SME markets in Italy. Achievements: 153% FY19 target achievement;151% FY18 target achievement (80% YoY FY18 bookings growth); 131% Q4 FY17 target achievement; Qlik President’s Club FY19 Award.