Petaling Jaya, Selangor, Malaysia
Professional career started in 1997 and have held the role of senior manager for business planning, analysis and strategy development role. As a member of senior management, I had the opportunity to undertake a degree of cross functional responsibilities such as the role of marketing head, strategic planning head and a great extent of business development portfolio. Along my career I have worked on a fair share between sales improvement and back end planning processes, including generating market share to the range of 200 - 300% increase. Other facets of management skills, I have managed teams that carried out the following business process - KPI design to monitoring - Qualitative and quantitative research method - Reporting and monitoring system - Actual implementation of solution
Overall: As the head of a business unit for a FMCG distribution company, reporting to the chairman of the group for business unit performance, and fulfilling the business unit growth and profitability via traditional and modern online platform. The given objective of this role is as follows, 1. Business development and product planning 2. Cost control and monitoring 3. Sales operation management and promotion planning 4. Manage the online initiatives (e-shop, market place e-shop, Alibaba, MITI eTrade) Overall, took an entrepreneurial approach to manage the set up, and to develop the growth of the business unit and the cost and profitability management of the entire business unit.
Reporting to the managing director as the key person for the development and deployment of the BI infrastructure. Key roles of this position 1. Monitoring and reporting on business performance issues 2. Lead a team of data analyst on monthly data 3. Maintain and operate a business intelligence infrastructure Business performance reporting This main objective of this role is to provide analysis of business opportunity and to identify sales performance related red-flags. This role also includes, a great depth of monitoring and company sales performance, data analysis and market monitoring. Data analyst lead In addition of monitoring and reporting, I had the opportunity to lead a team that focus on data analysis from a BI system that keep tracks on the sales performance and marketing ROI vs product category performance. Business intelligence operation On the maintenance and operation of a business intelligence infrastructure, the task was to manage a client specification vs data analyst expectation, and to manage the implementation of a full scale data science tools. Other technical process that had been managed 1. IT team on back end development (ELT/ETL, datawarehouse and SSIS/SSAS) 2. Requirement specification from stake holders 3. Project management on time line and resource allocation 4. Vendor management
Reporting to the managing director as the key person for the development and deployment of the BI infrastructure, while supporting the head of marketing with data analysis for promotion and marketing planning purpose. This position carries 2 roles, 1. Head of BI operations and 2. marketing promotion planning. For the BI operations role, I managed to implement, develop and operate the business intelligence infrastructure that is aimed to monitoring KPIs and data analysis for the support of marketing and sales planning for the Malaysia and Singapore region. For the promotion and planning operations, role, the goal is to plan the promotion activities for the next 12 months based on historical performance as extracted from the BI operations.
Reports to the COO, and parallel report to the CEO on special projects. Managed the entire marketing department for a leading education technology enabler, encompassing the planning, market segmentation, product category planning and actual plan implementation. For this role, the following goals were achieved Need awareness building 1. Create, marketing-qualified-leads base on educating the market on the role of education technology 2. Conduct awareness campaigns for stake holders within the client groups 3. Collate and develop market research information to create client buy-in 4. Carry out pre-sales activity including, needs and specification collection Product roadshow planning 1. Introduction of technology for teachers 2. Need awareness and creation campaign Promotion planning 1. Annual promotion for education buyers Data collation on education requirement 1. Education market depends a lot on data and primary research
Acted as the head of marketing for an entire department that manage the marketing and the sales performance for leading Korean chill and frozen food, and liquor brands, while working with major retailers. During my tenure, I increased the sales of the chill and frozen product by 300% and liquor by 200%, which was achieved through good strategic planning and good execution of promotional plans. I was also tasked to manage the marketing and brand building processes of my brands which included internet and social media advertising and promotions, for both the above the line and below the line Key success a - FHM 2013: took charge of 2 teams for 2 brands (2 booths) b - executed 70 events (road show, wind fair and product launch) within 1 year c - increased the sales of chill and frozen product 200% of monthly sales e - increased the Modern Trade distribution channel from 40 outlets to 90 outlets Other relevant experience a - have handled key account for road shows b - a suite of social media marketing via blogs and facebook for product promotions
The role of this position includes: 1. Acquire new business for a key performance index and ROI tracking service agency 2. Pro-active approach to develop key accounts that is in need to keep track on the performance of the marketing budget. Strategic planning, consumer insights and market monitoring role: 1. Specialist in marketing performance index and ROI tracking. 2. Ad hoc and continuous tracking CI/MR services 3. Product PLC vs marketing initiative consulting Research, branding, insights and data analyst professional Provided services to limited set of clients to maximize flexibility for active employment search. Services that is currently provided includes, a. A&P KPI tracking b. Brand consulting – market entry strategies c. New product development/testing MR/CI Notable projects Started a few online panels, including a. started a tracking panel to track the effectiveness of TV advertising for brands that high consumption of TVC b. executed a successful “cold-call” approach to secure customers for the panel services