Hong Kong SAR
Professional in Hong Kong film marketing for over 13 years. Participated and took lead in marketing strategy, promotion, strategic partnerships and PR activities for over 300 local and international, art and commercial movies, also cinema events.
Developed overall marketing strategy and budgeting. Planned and executed strategic and innovative marketing plans for different genre and scales of films which includes: exploring different strategic partnerships with exhibitors, global partners and other commercial partners; formulating media campaign with media agency; developing social, digital & influencer campaigns; managing publicity programs, also media and press relationship; working closely with consumer products team, new media team etc to develop synergy among different platforms within NBC Universal.
Appointed publicist and promotion agent for Twentieth Century Fox Film. In charge of local publicity campaign, also provide innovative marketing ideas on movie/cinema promotion and grass roots events, maintain good relationships with existing promotion partners and explore new partners, plus take a leading role in implementing the ideas.
Take a leading role on the marketing campaign, especially promotion and PR activities for local and international movies under Edko Films Ltd., Universal Picture and Sony Pictures Releasing International. Also supervise and guide subordinates to complete different tasks. Assist budget control, media planning and buying, plus materials coordination as well.
Orchestrated the promotion and PR activities for local and international movies under Edko Films, Universal Pictures and Sony Pictures Releasing International. Actively explored the opportunities in joint promotion & media promotion with different sponsors/ partners to maximize the exposure of the movies. Also worked as publicist to pitch media coverage.