Dubai, United Arab Emirates
Executive Marketing leader brings 25+ years of business management and marketing success establishing new territories, new brands, new channels in B2B and B2C and launching operations for numerous global brands and companies. Extensive experience leading Global marketing & CX operations for US and European companies. Deep experience in building brands and creating and managing new business verticals. A team leader and avid believer in analytics, trends and insights to drive decision making. Track record includes: • Driving business growth over 300% for global, local corporations and start-ups. In-depth experience in Telecom, Real Estate, Retail (shopper marketing), FMCG, Telecom, and the advertising & media industry. • Leading the transformation of a traditional marketing team to a Customer Experience & Digital Marketing focused team. • Defining and successfully achieving Digital and CX KPIs including Net Promoter Scores +6 point increase, Customer Satisfaction > 80% on new website, Ease of Business score increase by 22%. Successes are the direct result of targeted CX initiatives with technical and process changes aimed at driving Customer focused mindset. • Managing P&L budgets of over $ 3 Billion and marketing budgets in excess of $ 250 Million annually (Nokia), and headed up growth initiatives across territories of up to 64 countries in Middle East & Africa. A trained public spokesperson; performed numerous high-profile keynote speeches as designated industry representative. Participant of the CGI (Clinton Global Initiative) and led round table discussions on the economic impact of technology in Middle East & Africa. Current member of The Marketing Society (TMS). ♣ Customer Experiences & Brand ♣ Strategic Planning & Analytics ♣ B2B/Lead Generation ♣ Consumer Intel Management ♣ Strategic Content Management ♣ Team Leadership & Development ♣ Digital Marketing Management ♣ eCommerce Management ♣ Mobile/App Consumer Solutions ♣ Partner/Loyalty CRM Planning
Managing revenue, developing the commercial business stream, franchise design and growth driver.
TOUGHLOVE is a modern practice offering an agile and scalable model that partners with people and businesses to unlock their full potential through fast efficient programs, hands-on peer-to-peer co-created creative solutions and effective plans. Delivered through partners who have been there before and done it.
A $ 1.5 Billion family owned food manufacturing company is the market leader in the near & middle east and home to over 60 brands, 1,800 SKUs and 15,000 employees. With 12 factories serving the region, Solico processes over 2,500 tons of milk daily across 6 vertical food categories (Dairy, Beverages, Ready to Eat Meat, Convenience Food & Catering, Confectioneries & Ice Cream and Health & Nutrition). ▪ Leading a team of over 230 marketers (Product, Brand, Trade, Category, Research, Analytics, CRM and Digital) ▪ Route To Market and Go To Market responsible including Portfolio planning, pricing and channel development (Modern Trade, Traditional Trade, Food Services and eCommerce) ▪ New product development lead; launched a Kefir based dairy (Yogurt & Laban), Ice Cream as well as plant based alternative products (almond, coconut and pistachio based drinks) targeting Paleo and Keto regimens as well as weight watchers ▪ Marketing planning across all markets, brands and categories. From insight based strategies to asset creation to KPI setting and reporting (budget management of $ 80 M annually) ▪ Currently heading the team to launch the ecommerce channel as well as a new SAP integrated / automated CRM module servicing customers and consumers ▪ Advisor to the Family on all structural and strategic initiatives. From new markets, new categories, governance, investments and organizational structure