Davao Region, Philippines
I’m a result driven Sales and Marketing Specialist with a Magna Cum Laude degree in Entrepreneurship from Ateneo de Davao University. With experience leading brand growth, acquiring customers, and expanding markets, I specialize in combining business strategy with execution and experience in business development, customer acquisition, market expansion, and artificial intelligence tools. I previously served as CEO of Barkada’s Nook, and I built a nationwide online shop from the ground up, achieving over 15,000 verified sales through platforms like Shopee, Facebook, TikTok, and Lazada. I led its branding, digital marketing, and customer acquisition, transforming a local concept into a high-performing e-commerce brand. At JBTechnology Marketing, I served as an Adviser and helped double sales revenue in just six months by optimizing sales and marketing strategies, closing high-ticket sales and deals, improving business systems, utilizing artificial intelligence in customer service, and guiding the expansion of a new branch. As President of the Young Entrepreneurship Society – AdDU Chapter, I led 377 student entrepreneurs in organizing workshops, startup competitions, and networking events. These initiatives sharpened my skills in campaign design, sales growth, market development, networking, and negotiation. I’ve also represented the Philippines in national and international competitions, placing in the HSBC Business Case Competition and the ASEAN–China Startup Challenge, further strengthening my analytical, communication, and go-to-market strategy skills. I am currently seeking a full-time role in Sales or Marketing where I can apply what I’ve learned, contribute to company growth, and gain deeper industry experience. I aim to leverage my strategic sales and marketing expertise to deliver measurable business results. I am confident in my ability to add value to your sales and marketing initiatives and am open to relocating on-site whether locally or internationally, or contributing remotely, depending on what best suits your team’s structure. Let’s connect, especially if you’re working on something interesting. I enjoy meeting new people and learning from different experiences. You can reach me at [email protected] or here on LinkedIn. Sales Strategy, B2C Sales, B2B Sales, Lead Generation, Digital Marketing, Social Media Marketing, Marketing Strategy, SEO, AI, Artificial Intelligence, E-commerce, Paid Advertising, Automation, Business Development, Market Expansion, Strategic Planning, Product Market Fit, Startup Growth
Provided strategic guidance on business development, sales, marketing, and digital operations for a growing product distribution company, resulting in a 200% revenue increase within 6 months. Spearheaded market research and planning that led to a successful branch expansion into a new city, boosting revenue by 20% in its first two months. Led system improvements and developed an AI-powered customer service solution, doubling sales and improving customer satisfaction by 40%. Managed international procurement efforts, securing 8,000+ units from Chinese suppliers, optimizing cost, logistics, and distribution performance.
Launched and led an online shop offering locally sourced health products, scaling it to over 15,000 verified sales and 2,500+ organic five-star reviews. Built and managed three nationwide distribution channels, reaching 10,000+ unique customers. Executed go-to-market strategy, optimized operations, and led customer centric campaigns that drove consistent growth and positioned the brand as a category leader in the Philippine health product space.
President, Young Entrepreneurs Society Ateneo de Davao University | A.Y. 2023–2024 This year, I had the privilege of leading 377 driven student entrepreneurs toward a shared vision of growth, innovation, and real-world impact. We didn’t just run an organization — we built a movement. We launched over 20 events, partnerships, and projects that empowered young leaders to sharpen their business acumen, connect with industry experts, and take bold steps in their entrepreneurial journeys. Every initiative we led was rooted in purpose, from workshops to nationwide collaborations. As we look ahead, YES – AdDU is stronger, more connected, and more ready than ever to shape the future of entrepreneurship.
External Vice President Young Entrepreneurs Society Ateneo de Davao University | 2022 - 2023 As External VP, I led our efforts to build bridges beyond the campus, from forming partnerships with local businesses to engaging with national organizations and international youth networks. I represented YES–AdDU in events, co-led cross-border initiatives, and worked closely with external partners to open more opportunities for our student entrepreneurs. This role deepened my belief in collaboration as a driving force for innovation and impact.
Entrepreneurship Representative Young Entrepreneurs Society Ateneo de Davao University | 2021 - 2022 As the voice of Entrepreneurship students, I served as the bridge between our department and the organization. I represented student concerns, helped organize academic and entrepreneurial activities, and worked closely with officers to ensure every initiative aligned with our community’s needs. It was a role grounded in service, collaboration, and the drive to uplift fellow young entrepreneurs.
Supported the incubation and acceleration of early-stage startups within Davao’s innovation ecosystem. Contributed to business development, strategic planning, and founder mentorship activities across multiple ventures. Notably served as Assistant Portfolio Manager for Next2Fly Agritech, a sustainable startup pioneering organic waste management using black soldier fly larvae. Conducted market research, supported go-to-market planning, and collaborated with mentors to align startup operations with sustainable growth and impact-driven metrics. This experience deepened my passion for social enterprise, sustainable innovation, and the power of grit and collaboration in startup growth.
Conducted in-depth research on blockchain, quantum computing, and emerging business models across 8+ global markets. Collaborated with founders, engineers, and investors to perform due diligence on 50+ companies and stakeholders, reducing investment risk by 30% through strategic evaluation frameworks. Identified 15 high-potential startups projected to grow market share by 20%, supporting investment decisions through market insight and competitive benchmarking. Engaged with international teams from the UAE, Singapore, Germany, Hong Kong, India, and more, gaining cross-cultural experience and a global perspective on business development and innovation in Web3.