Eda Sert

Strategy Consultant at Amazon | Ex-PepsiCo

London, England, United Kingdom

About

Passionate about driving sales, optimizing operations, and solving challenges with data-driven insights. With experience in category and account management, shopper insights, and sales execution, I thrive in fast-paced environments, building strong relationships, and delivering results. Always curious, proactive, and eager to make an impact.

Experience

  • Amazon (London Area, United Kingdom · On-site)
    • Strategy Consultant
      Jan 2026 - Present · 6 mos

      Strategic Account Services Driving seller revenue growth through data-led marketplace strategy, operational optimisation, and performance deep dives. Advising sellers on listings, branding, advertising, fulfilment, promotions, and marketplace expansion to improve KPIs and accelerate growth. Building and executing strategic business plans with measurable commercial objectives. Led a Voice of Employee analytics initiative, translating confidence data into targeted L&D interventions and measurable consultant capability uplift. Brand Escalations Coordinator for the EU 3P Marketplace, leading Catalog AI update escalations across EU sellers and automating the internal escalation mechanism through AI-driven workflows.

    • Account Manager
      Mar 2025 - Jan 2026 · 11 mos

      Supporting UK sellers in expanding their businesses on Amazon’s US marketplace through strategic account management. Driving growth by optimizing listings, advertising, logistics, and marketplace strategies. Collaborating cross-functionally to enhance seller success and improve customer experience. Owning and driving AI awareness across the team AI Scout

  • Category & Shopper Insights Analyst at PepsiCo
    May 2024 - Feb 2025 · 10 mos

    Analyzing trends using multiple data sources to uncover insights. Collaborating on 'Category Vision' development and driving improvements. Carrying out research initiatives and integrating findings into strategic modules. Monitoring competitors and providing actionable insights. Working cross functionally to align insights with business strategies.

  • PepsiCo (1 yr 7 mos)
    • Key Account Executive
      Mar 2022 - Aug 2022 · 6 mos

      Hard Discounter channel Managing the fourth largest account and executing sales to deliver share, volume and profit goals by coordinating supply chain.

    • Market Intelligence& Business Performance Analyst
      Feb 2021 - Feb 2022 · 1 yr 1 mo

      Delivering channel-specific performance insights to facilitate short-term senior decision making.

  • Koç University (Part-time · 3 yrs 1 mo)
    • Research Assistant
      Oct 2021 - Feb 2022 · 5 mos

      Researched the bilateral "missed opportunities" of EU-Turkey relations.

    • Teaching Assistant
      Feb 2019 - Sep 2021 · 2 yrs 8 mos

      Math 101. & Math201- Statistics Semesters: Spring’19, Spring’20, Summer’20, Fall’2020, Spring’21

  • Entrepreneurship and Innovation Intern at Anadolu Efes
    Jun 2019 - Jan 2021 · 1 yr 8 mos