Türkiye
Responsible for the digital marketing activities of GetirBüyük. Defining digital marketing strategy in line with marketing agenda and growth objectives, Collaborating cross-functionally between marketing, growth, data teams.
Clients: P&G (Oct’22- Jun’23), Akbank (May’22-Sep’22) Defining digital marketing strategy in line with the client’s marketing agenda and growth objectives, Creating, managing and optimizing mobile and social media marketing campaigns, Monitoring and reporting weekly & monthly digital communication, Designing and conducting A/B experiments to test digital communication assets. Hands-on experience in performance marketing channels such as Google Ads, Facebook Ads, Tiktok Ads, Amazon Ads and other ad platforms. Understanding of marketing: user acquisition, re-engagement, retention.
Client: Akbank Maintaining daily digital marketing operations within related channels, Creating & developing social media advertising campaigns, Programmatic advertising & Media buying, Mobile marketing, overall maintenance of mobile attribution tool Adjust, Analyzing, optimizing and reporting for related channels, Generating strategies & monitoring KPIs for related channels.
Clients: Vavacars, Hopi Maintaining daily digital marketing operations within related channels, Creating & developing digital & social media advertising campaigns, Following up campaign performances, analyzing and reporting daily/weekly performance and digital projects, Lead campaigns & mobile marketing, Monitoring KPIs for related channels.
Worked as a project intern in HR department.
Worked as an intern for five weeks at MullenLowe Istanbul, starting from the CRM department, later gaining experience in Strategy and Creative departments as well.