Allentown, Pennsylvania, United States
Responsible for selling software and hardware solutions to end users thru targeted dealers in the NC region. Position requires knowledge of operating systems, color technologies, controller technologies, in plant workflow processes and competition as we as an in-depth understanding of the independent dealer channel.
Supervised product managers handling products lines for digital color copiers, document management systems and Print On Demand (POD) solutions. Also responsible for all vertical marketing programs, new business development programs, sales collateral materials, developing competitive reports and communication with factory development teams for hardware and software products.
Reported to Senior Vice President of Photo Imaging Systems. Responsible for all products and programs concerned with photographic imaging market. Supervised several product managers overseeing imaging lab equipment and related services. This included retail minilab on-site processing systems, professional digital printing, ink jet printers, digital cameras, desk top scanners, and industrial wholesale processing equipment for manufacturing labs. Support programs for retail and industrial markets include industry seminars, training materials, trade shows, and web tools. • Developed marketing programs for all consumable and equipment products for the wholesale and professional imaging markets with product managers to develop a unified marketing approach. • Directed all sales efforts for the Wholesale and Professional Lab Equipment segments which resulted in sales revenue of 18 million dollars, the highest turnover on record. • Managed SAP computer conversion process for both the pricing and training teams and the Year 2000-compliance communication team. • Managed World Wide Web support for business unit needs as well as developing consumer based imaging products for retailers. • Developed, managed, and supported photo imaging kiosk for retail and consumer use. This included procurement, manufacturing, specifications, documentation, training, and identifying future customer requirements.
Responsible for all product managers in the marketing of Imaging Lab Equipment as part of the comprehensive “Photo Imaging System” as well as direct product line responsibility. This included identifying industry trends and customer requirements for future products. Also supervised customer training centers to include curriculum and daily operations.
Responsible for machine forecasting, inventory tracking, pricing, reporting of competitive information to factory and sales, development of advertising, promotions, and literature. Supplied product updates to sales as well as application programs for possible labor saving benefits, in addition to introducing new product lines.
Responsible for the support of all photographic consumable materials (paper, chemistry and film) for the West Coast region. Job responsibilities included product training of both sales personnel and customers, insuring proper customer applications and support for environmental issues. Close sales support for existing business as well as identifying future opportunities.
Territory sales responsibility for Mid-Atlantic States for all market segments which has resulted in exceeding all sales quotas each year. Responsibilities included customer support, product forecasting by account, new account sales and identifying existing account development.