Houston, Texas, United States
¡Hola! I'm Cristina, a marketing enthusiast with seven years of experience in the exciting world of marketing. I'm passionate about helping brands connect with their audiences and achieve remarkable growth. My journey in marketing has been a fascinating blend of creativity, strategy, and data-driven decision-making. Throughout my career, I've had the privilege of working with diverse teams and brands, allowing me to refine my skills in areas such as: 🔹Digital Marketing: From SEO to social media marketing and website management, I've navigated the ever-evolving digital landscape to drive growth. 🔹Content Strategy: I believe that compelling content is at the heart of effective marketing. I've crafted engaging content strategies that resonate with audiences and drive brand loyalty. 🔹Marketing Analytics: Numbers tell a story, and I'm fluent in deciphering that story. I use data-driven insights to optimize campaigns, maximize performance, and achieve measurable success. 🔹Brand Development: Building and nurturing brands is an art. I've been fortunate to be a part of brand journeys, helping them establish a unique identity and voice in the market. My professional mission is to create impactful marketing strategies that not only drive business growth but also provide value to customers. I'm a firm believer in continuous learning, staying up-to-date with industry trends, and adapting to the ever-changing marketing landscape. When I'm not immersed in marketing, you can find me flipping through a book or exploring Houston with my husband. I'm always open to connecting with fellow marketing professionals, industry enthusiasts, and anyone interested in discussing innovative marketing strategies. Feel free to reach out—I look forward to connecting with you! CAREER HIGHLIGHTS: - Served as CHCP's CEO, Eric Bing, "Under 25 Mentor" - Successfully launched a website from Drupal to ModX - Landed earned media for conference Keynote speaker Angela Bassett
- Lead Birdeye’s social media management, identifying key assets (blog posts, guides, PR, webinars, and more) and promoting them on platforms such as Facebook, LinkedIn, Instagram, and Twitter. - Write clear, engaging copy for all social posts, with a focus on increasing engagement, likes, and shares, while driving traffic to Birdeye-hosted resources like webinars, downloadable guides, and videos. - Partner with Birdeye’s creative team to produce out-of-the-box social media assets, including video snippets, GIFs, and other rich media content to boost views and engagement. - Focus on and measure the increase of Birdeye’s social media share of voice, relative to named competitors. - Lead both paid and organic social media tactics, collaborating with Birdeye’s demand generation, content marketing, and product marketing teams. - Engage with and amplify Birdeye’s customers and partner influencers across social platforms. - Develop an authentic social media narrative that builds excitement and strengthens relationships within our online communities. - Ensure social media strategies align with the global reach of Birdeye, considering social and cultural nuances in posts for different regions. - Monitor and moderate social media interactions, ensuring a positive and engaging experience for our community. - Create and publish highly engaging posts, utilizing videos and GIFs to capture attention and drive interaction.
- Orchestrated social media strategy for 6 subsidiary brands, achieving brand-specific goals. - Enhanced organic reach by 64% by establishing a content calendar and activating quarterly campaigns. - Collaborated with Legal, HR, Customer Service, and Sales to support external and internal communications. - Produce bilingual blog content to support SEO strategy. - Monthly reporting to track social KPIs, website traffic and enrollments on Google Analytics.
- Develop and execute content strategy for on-going refreshment and improvement of content, user experience, and functionality of social media platforms. - Daily engagement to grow and connect with the social media community across 6 channels. - Collaborate with the compliance department to ensure technical requirements and project timelines are met. - Oversee reputation management software and escalate negative reviews. - Coordinate quarterly photoshoots to build creative assets and supplement creative for social, digital, and print mediums. - Write creative briefs, scripts and schedule video shoots as needed. - Optimize website with internal and external linking. - Create and upload blogs and earned media to support SEO strategy. - Synchronize with public relations agency to pitch company news, stories and press releases
- Create a monthly content calendar for six social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business). - Engage daily with social media community to answer comments, direct messages and drive traffic to the website. - Migrate website platform from Drupal to MODX in order to launch NEW website. - Coordinate video and photo shoots to grow content library. - Assist with reputation management platform. - Write blogs to promote keyword rankings.
-Write content in a variety of styles that are on strategy and reflect a brand's persona. -Develop social media strategies for brands. -Manage paid social strategies, ad creations, and ad budgets. -Create monthly reports to analyze social content performance. -Monitor online community through daily engagement. -Manage and maintain multiple subscriber lists for e-mail newsletters. -Perform e-mail subject line testing to increase click-thru rates. -Social media influencer outreach from negotiation to agreement execution.
-Managed and created content for 20+ social media accounts -Analyzed social media metrics -Engaged in live social media coverage during events -Assisted in pitching noteworthy events to media outlets -Built media lists using Cision Software -Developed and distributed press releases -Published external quarterly newsletter using WordPress