Singapore, Singapore
At Robert Bosch SEA Pte Ltd, my role as Senior Product Manager centers around shaping product strategy and driving market growth. With expertise in managing products through their entire lifecycle, I oversee conceptualization, launch, and performance tracking to ensure alignment with dynamic market requirements. The development of a regional, market-centric product roadmap and the successful management of portfolio with annual sales exceeding 20 million EUR are testaments to our team's diligent execution and strategic planning. I am a self-driven professional who possess practical business acumen to achieve target deliverables. Our success approach integrates thorough market analysis and due diligence for product introductions, enhancing our value proposition to capture and expand market share. Leading cross-functional teams to evaluate business cases, I focus on identifying market trends and gaps to achieve competitive coverage. My background as a Product Specialist and Manager has deepened my understanding of product intricacies and market dynamics, enabling us to translate value propositions into tangible business opportunities.
Manage the entire energy portfolio (Automotive Battery) with annual sales worth exceeding 20 Mio EUR. Takes ownership to formulate product roadmap, drive concepts for new products based on market demand and trends, conducts commercial and technical assessment to promote business growth. Product management and execution of road map in line with global vision, oversee R&D process to timely product launches. Lead & collaborate with local organization to expand business footprint through competitor benchmark. • Conduct due diligence to introduce new products and enhance value proposition to win market share • Close collaboration with manufacturers and global team to offer new applications to market • Formulate and execute strategic growth plans including new market entry initiatives • Manage PCLM from conceptualization, defining product specifications to product phase in • Develop product strategy that resonate with regional requirement • Evaluate business decision for program expansion to ensure business objectives are met • Perform Go-to-Source core functions such as supplier assessment, define technical requirement, handle product release process with manufacturers, quality validation to market launch • Provide field support and product training to sales force and customers • Support in global tender to achieve cost efficiency and program streamlining • Work with Quality team to determine product performance and benchmark standards • Align business plan and growth projects with GTM, develop deliverables to bridge sales plan
Manage portfolio of Automotive/OHW Battery and Engine lubricant. Tailor Go-to-Market strategies relevant to local context, act as Voice of Customer to enhance user experience and brand equity. • Continuous monitoring of market trends, customer roadmaps and competitive landscape to identify business opportunities • Identify gaps and product segmentation, translate value propositions into business opportunities • In-depth understanding of marketplace, provide market insights and requirement to business unit to steer product development • Advisory role as subject expert to promote cross regional portfolio, manage day-to-day operation from new RFQ, application mapping and technical cross referencing • Support in the product development process from concept to ensure timely market launch • Lead sellout strategies that balance market competitiveness, business objectives and profitability goals, execution of marketing initiatives to promote product launches • Conduct Product training to both internal and external sales force to enhance competency level • Participate and represent assigned products in trade events and dealer conferences • Joint market visit with sales to support in business development, maintain relationship with customers as key product influencer • Drive monthly knee-joint reviews to ensure objectives are aligned and met, track CAP progress, develop actionable measures to bridge sales deviation • Conduct strategic and in-depth analysis to drive informed business decisions • Price Positioning: Define target margin and price strategy considering RMI forecast and market benchmark • Manage external creative agencies to deliver impactful marketing collaterals and launch kits
Function as a deputy to the Senior Manager. Lead to ensure the attainment of budgeted sales target and profit objectives are met. Drive growth opportunities and expand business portfolio in terms of products & customer segments. Assist in the reporting, monitoring and controlling of monthly key figures such as turnover sales, profit margin etc Handle active selling in responsible regions. Build strong customer relationships with key customers. Maintain price master in SAP system. Ensure all sales inquires and orders are properly processed.
To assist in growing market share and expanding customer base. Drive sales to meet monthly sales targets. Lead coordinator between Account Managers, FAEs, suppliers & Corp headquarters to achieve sales objectives. Execute telemarketing programs by qualifying sales leads to generate new businesses. Maximize product line opportunities and cross referencing on every Bill of Materials. Attend and address all customers' inquires and RMA. Process sales orders on a timely basis. Support OSR on the preparation of sales quotations, from follow up to closing of the orders. Active coordination with Marketing team to ensure customers' project requirement and deliveries are met. Backlog management to maximize monthly billings as well as cater to customers' reschedule requirement. Review design tracking for new and current projects. Identify contract pricing and production schedule for forecast planning. Responsible for training new ISR on work process and execution of AS400.
Procurement of electronic components worldwide to meet customer's urgent shortages and long term requirements. Request for quotation and compilation of material costing for new and existing projects. Negotiates terms and conditions for order purchases. Monitors vendors' performance in terms of quality, delivery and services. Oversee entire logistic management. Update and maintain component costing report and vendor listing report. Perform price negotiations to contribute to the profitability of the company. Drive sales and identify growth opportunities to ensure monthly sales targets are met.