Istanbul, Istanbul, Türkiye
• Experienced professional with a successful career in marketing, marketing communications, sales support management and brand management. • Effective manager with strong interpersonal and communication skills to direct and motivate staff to their fullest potential. • Expertise in directing the creation of marketing tools and steering the execution of marketing programmes and marketing plans. • Proven ability to design and implement marketing campaigns with high response rates, and execute successful product launches. • Impressive success driving growth in targeted markets through creation and implementation of innovative key projects. • Adept at communicating with management, internal departments, international partners, as well as local sales teams to coordinate overall marketing efforts. • Broad experience in analysing and reporting on the market, competitor performance, comparative prices, and “lost sales.” • Successful development and implementation of training programs for the sales team and key account customers. • Self-driven, motivated, meticulous professional welcoming new challenges. Specialties: • Strategic Marketing Planning • Global Experience • Marketing Collateral Development • Market Research & Analysis • Web Development & Management • Team Building & Management • Microsoft & SAP CRM Management • Budget Preparation & Administration
www.yartio.com
As Marketing & CRM Manager: Define strategy for and develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow in targeted markets. Communicate with customers, management, internal departments, international partners, and sales teams to coordinate overall marketing effort in accordance with corporate goals. Direct public relations, product marketing, marketing communications, and CRM Project Management. Manage a team of three: two sales support engineers and a marketing specialist. As Sales Support Manager (since March 2014): Design and implementation of national and international training programs for all sales teams in Turkey. Comparative analysis and reporting of competitive brands. Job site research and analysis. Preparation of market-related specs for new equipment. Developing and executing new product launch projects. Select Achievements: - Threefold increase in the marketing budget from 350.000 Euro in 2009 to 1 million Euro in 2011 and 1.5 million Euro in 2012. - Development (of the idea and creative project) and launching of Benim Volvom (My Volvo) www.benimvolvom.com – the first and only Consumer website in the construction sector, having reached 2700 members in its first four months. - Based on the success of the Benim Volvom Project (2010-2012), development and launching of Sahadakiler (On the Job Site), a social media project open to all construction equipment users, regardless of brand, in 2013; currently with more than 12 000 followers, the largest website and social media site with information related to the construction equipment market. - Preparation of reports on different segments of the construction equipment sector in Turkey, such as marble, sand&gravel, coal-mining; data aggregation and analysis of prices, market share, demand, second-hand value, finance options, strengths and weaknesses of competitors.
Support the product marketing manager in the preparation and implementation of marketing plans, marketing strategies, and marketing targets. Plan and coordinate consumer communications including advertising, media, promotions, and PR. Follow the market dynamics and generate market reports. Implement and follow up promotion, advertisement, marketing communications, fairs, and road show activities. Keep track of new market developments and competition challenges, and work closely with the sales teams. Lead, motivate and mentor sales teams by preparing activities for them. Select Achivements: -Successful review and monitoring of ongoing promotional campaigns to ensure adherence to marketing policies. -Diversification of the market reports and creation of new market analysis tools. -Development of newsletters, promotions and other public relations activities to advertise products.
Assist sales teams of 20 sales consultants. Handle client issues and enquiries. Check on customer orders and prices, and support sales teams in every step of the sales process, including the preparation of contracts and offers, and follow-up of financial transactions. Take responsibility for personal development and actively seek opportunities for improvement.
Receive training and perform duties in marketing related departments, such as Marketing Communications, Public Relations, Sales, Operations, and HR. Learn line and staff functions, operations, management viewpoints and company policies and practices that affect each phase of the business transaction. Set performance goals and objectives with upper management. Monitor performance progress with management and key trainers. Observe experienced workers to acquire knowledge of methods, procedures, and standards required for performance of departmental duties.