Santa Monica, California, United States
• Trade marketing strategy development and execution • Product training production and execution • New product development and launch support • Competitor research and analysis • Effective communicator across functions and geographies • Proficient in MS Office, EIS and SAP
• Positioning, messaging, localization • Social media marketing • Event promotions • SEO • Pricing • Demand forecasting
• Fulfillment Management – Created and executed process for managing fulfillment requests from national field sales force of 200 regional, territory and district managers and demonstrators, including vendor management and inventory management. • Inventory Optimization – Led successful effort to organize and categorize trade marketing collateral inventory ($1.2M, 450 item types), and to reduce to necessary levels, resulting in lower carrying costs and higher inventory turnover. • Created and executed customizable display solutions for independent retail accounts. • Created evaluation framework for all custom trade collateral to ensure protection of confidential product information. • Training Video Production – Managed agency, production company, script writer and brand team to produce broadcast quality training videos for all new products, in two languages. • Product Launch Support – Coordinated production and distribution of all collateral materials required to support launch of new products; included managing and influencing contributions from trade, brand, and graphics production teams, as well as senior marketing management. • Regularly initiated and volunteered for projects outside of official responsibilities, e.g.: coordination of independent lab certification process for Dyson products; marketing research activities with visiting senior marketing leadership from Dyson headquarters. • Promoted to Marketing Specialist within 3 months of joining company (hired as Marketing Coordinator).
Marketing & Management
• Performed extensive marketing and advertising research in support of client effort to construct bid for major international restaurant corporation. • Developed competitive media analysis to examine media spending trends and opportunities across multiple consumer segments and geographies. • Worked with cross-functional, cross-organizational team to build business plan and marketing plan. • Led and motivated supporting agency groups to effectively complete assignments.