Dublin, County Dublin, Ireland
With over 8 years of experience in user experience design, I specialize in creating intuitive, user-centered digital products that enhance workflows and improve usability. As an Advisory UX Designer at IBM, I contribute to developing AI-driven solutions for the IBM Webmethods hybrid integration platform, addressing complex technical challenges and enabling scalable enterprise connectivity. My work focuses on delivering seamless user experiences that align with organizational objectives. Leveraging expertise in digital product development and facilitation, I collaborate with cross-functional teams to ensure design excellence. My goal is to create impactful and scalable solutions that meet the unique needs of both users and businesses. Through a user-first approach, I strive to simplify complex processes and enhance engagement across platforms.
Creating intuitive AI-driven solutions for the IBM Webmethods hybrid integration platform, solving complex technical challenges by streamlining enterprise level workflows and enabling scalable connectivity.
Glofox is a gym and fitness studio management software designed to help fitness business owners reduce time spent on administration, retain clients, and increase revenue. -Leading the UX and UI design for certain CRM additions, focusing on creating seamless campaign management and user conversations tools including Amplify automated workflow communication tool. -Improved user experience across Glofox’s mobile apps, both member-facing (Glofox app) and staff-facing (Glofox Pro) -Collaborating closely with cross-functional teams, including developers, QA engineers, and product managers, to ensure design excellence that aligns with business goals. -Contributing to Glofox's in-house design library, optimizing design system components to ensure consistent UI/UX across desktop and mobile platforms.
-Developed detailed information architecture and UX UI designs for banking and finance clients such as Denizbank, Aktif Bank and Fibabank streamlining their user flows and improving conversion rates. -Designed UX solutions for global clients such as Allianz Sigorta. -Supported the user experience redesign for FastPay Digital Wallet, simplifying complex user flows and introducing new features that increased user retention. -Conducted extensive user interviews and UX benchmarking to drive improvements in app usability and engagement for İste Gelsin, one of Turkey's fastest-growing marketplace apps. -Delivered UX design and usability testing for Mars Athletic Club's MAC+ website, supporting their digital transformation strategy.
-Designed user experiences for Maratonne, a B2B/B2C web app aimed at improving employee learning and interaction within HR departments through courses, quizzes, and workshops. -Created low-to-high fidelity wireframes and prototypes, iterating based on user feedback to ensure the app met the needs of corporate clients and employees. -Conducted UX research, interaction design, and usability testing to enhance user experience.