Rochester, New York Metropolitan Area
• Lead a team of senior software engineers and web producers to ship new features and improvements on www.rippling.com • Roll out design system and migrate from WordPress to Contentful • Collaborate with key stakeholders across marketing, design, product, and C-suite to drive continuous optimization of conversion, traffic, and engagement metrics
• Oversaw comprehensive transformation of www.clari.com (design system, analytics, operations, and processes) that tripled demo request conversion rate, grew traffic 50%, and lowered bounce rate by 37% • Set the strategy for A/B testing and personalization; designed and analyzed conversion rate optimization experiments that increased engagement with high-intent CTAs • Created strategic SEO keyword research, competitive analysis, and audit reports • Grew website team by hiring developers and bringing on agency resources • Regularly reported on website performance and next steps to senior leadership
• Led global web marketing and SEO strategy that grew organic traffic 424%, claimed 60+ featured snippets, reduced bounce rate by 25%, and improved domain rating from 70 to 79 for www.highspot.com • Optimized website conversions, UX, and engagement via A/B testing and heat mapping insights • Drove large-scale, simultaneous brand refresh, localization, and GDPR efforts • Built website team by hiring writers, outreach specialists, and developers • Optimized marketing team strategy with strategic keyword research, competitive analysis, and audits • Regularly reported on website health, performance, and recommended next steps to C-suite
• Drove adoption, growth, and expansion; improved free trial vesting by 20% and customer retention by 30% • Managed 10 onboarding specialists, 2 account managers, and 1 training program manager • Developed on-brand, creative content for new product releases, in-app messaging (via Intercom), product tours (via Chameleon), error messages, help documentation, and ongoing customer marketing campaigns • Created business forecasts and budgets • Advocated for data integrity, prioritized work for business intelligence team, and provided recommendations on key BI initiatives • Communicated customer feedback and project wins across the company
• After three months as a Customer Success Engineer, rose to Customer Success Lead after taking the initiative to shape email and in-app outreach strategy • Scaled customer success to more than 23k subscribers • Grew the team by hiring and training 8 new employees, including 1 remote • Coordinated implementation of customer success software • Developed help documentation, resources, and processes to accelerate new hire ramp-up • Regularly reported progress to the executive team and company
• Joined Moz as one of the first three customer success team members • Pioneered outreach messaging to increase product engagement and lower churn • Launched Next Level blog series to drive signups
• Created, managed, and evaluated SEO strategies for GM car dealership clients • Optimized metadata and copy to increase website traffic and conversion • Crafted compelling social media posts and managed business listings and directories • Presented performance and strategy updates via email and quarterly calls • Traveled to Detroit office to train new hires