Türkiye
Self-motivated person with a “Get it done!” attitude. Competent Senior Marketing Professional with 14 years of diverse roles. Data-driven and forward-thinking, with a results-oriented mindset and exceptional skills in planning, communication, coordination, social media, and problem-solving. Expertise in marketing management, app growth, 360-degree strategies, digital marketing, affiliate and influencer marketing, SEO, growth hacking, business development, and driving brand and product performance. Actively providing freelance marketing and business development services to various clients since 2019. ✥ Key areas of expertise: Google Ads (Search, Display, Video, Shopping, PMax, App, Research, forecasting etc), Google Analytics, GA4, Firebase, Google Tag Manager, Google Merchant Center, Google Search Console, Search Ads 360, Lookerstudio, DV360, Google Ad Manager, Meta Ads, Apple Search Ads, Tiktok Ads, X Ads, LinkedIn Ads, Taboola Ads. ✥ Other skills: App store optimization, Adjust, Appsflyer, AppTweak, Mobile Action, Revenue Cat, Semrush, Ahrefs, CRM Platforms, Email Marketing Tools, Programmatic, CRO.
Leading performance-driven marketing and business growth for multiple clients, from go-to-market to full-funnel optimization across web and app. - Researching markets and creating go-to-market strategies that align with clients’ goals. - Developing clear marketing plans, including audience targeting, channel selection, and key messaging. - Creating and managing detailed timelines and plans to ensure smooth execution of marketing projects. - Developing and implementing digital marketing campaigns, preparing and managing budgets across all digital channels to drive ROI and improve key performance indicators. - Implementing comprehensive technical setups for data tracking, analytics, and measurement. - Optimizing campaigns using analytics tools such as GA4, Google Tag Manager, Adjust, Firebase, and providing insights to inform strategic decisions. - Building full-funnel growth frameworks that integrate user journey mapping, onboarding optimization, CRM automation, and lifecycle marketing. - Collaborating on product-level analyses and monetization models, aligning marketing insights with UX and feature development to enhance engagement and revenue outcomes. - Designing and executing measurable growth experiments to continuously optimize activation, conversion, and retention metrics across the funnel. - Communicating regularly with clients to provide updates, gather feedback, and adjust strategies to meet business goals. - Providing consultancy to establish and optimize digital marketing and sales processes.
Runibex accelerates digital transformation for companies through cloud-based architectures, enterprise-grade mission critic platforms, and digital commerce solutions. - Building the full marketing strategy framework from the ground up, aligning brand positioning, product narratives, and go-to-market activities across multiple business units. - Developing product-based value propositions and audience segmentation frameworks to strengthen Runibex’s differentiation in competitive B2B markets. - Leading and optimizing performance marketing initiatives across platforms, establishing KPIs and generating insights from data-driven experimentation. - Orchestrating brand activation through digital content, partner collaborations, and high-impact events. - Establishing clear performance metrics and reporting standards to enable leadership-level decision-making based on data insights. - Collaborating with cross-functional teams and leadership to connect marketing efforts with business development goals, improving pipeline efficiency and ROI tracking.
WSI ALM is a Full-Service Digital Marketing Agency providing Adaptive PPC, SEO, Web Design, and development solutions for various clients located all around the world such as Turkey, UK, UAE, USA, Ireland, and Canada, and operating in sectors including fintech, human resources, sports, health, gaming, HVAC, plumbing, fitness and e-commerce. - Overseeing marketing budget, strategy, profitability through channel testing, marketing mix expansion, tactical adjustments, and strategic initiatives. - Steering the development and execution of digital marketing blueprint, strategy, and tactics. - Orchestrating strategic budgeting and high-level planning initiatives. - Developing short-mid-long term marketing strategies aligned with the client’s goals. - Analyzing and interpreting data to measure the success of campaigns and adjust strategies as needed. - Collaborating closely with the sales and software departments to align strategies and drive KPI’s. - Tracking market trends, analyzing consumer behavior, and leveraging this information to shape strategies. - Managing a team of digital marketing professionals and overseeing their work. - Managing individual growth plans of team members & quarterly performance reviews. - Managing the hiring process for performance marketing positions in the company through interviews and case reviews.
- Managing digital marketing activities for various clients located all around the world such as the EU, UAE, USA, and CA. - Leading a performance marketing team in day-to-day operations, focusing on campaign-specific results, driving client's commercial performance, and maintaining solid relations. - Creating, developing and executing digital marketing strategies and plans for agency's clients. - Defining correct KPIs according to marketing plans and campaigns. - Determining and implementing the correct budget according to the KPIs. - Strategic planning for mid and short-term goals. - Designing, creating, and managing "high - medium - low funnel" strategies for all audience/product segments. - Attending the hiring process for performance marketing positions through interviews and case reviews to incorporate into the company. - Identifying advertising channels in the direction of the KPIs. Creating, executing, optimizing Google Ads, Social Media, Display, App, and other ad campaigns. - Producing and submitting weekly reports outlining progress against KPI objectives. - Evaluating monthly performance statistics and using data to inform future strategies and new month's forecast.
iyzico is a financial technology company facilitating online shopping experience for both shoppers and sellers. It offers a secure, simple, and advantageous payment solution for consumers, even without a bank account, while providing merchants with a platform to easily accept online payments. - Defining of correct KPIs according to marketing plans and campaigns. - Developing and executing online marketing strategies and Google Ads, Social media, SEO and other SEM campaigns. - Designing and managing re-marketing strategies for all audience/product segments. - Developing new marketing strategies and campaigns based on detailed analysis of market forces. - Working on the go-to-market strategy developed for new and current markets. - Researching and analyzing a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data. - Producing and submitting weekly reports outlining progress against KPI objectives. - Evaluating monthly performance statistics and using data to inform future strategies. - Collaborating with product management to develop product position and brand.