Ebru Ayan

Founder at we create project | Creative Director and Technologist | Web3, AI Pioneer | UI/UX Lecturer | 20+ Years Experience

Istanbul, Türkiye

About

As a creative director and technologist with 20+ years of experience at the intersection of design, code, and culture, I help brands build meaningful digital experiences through emerging tech. I’m the founder of we create project, a creative technology agency that empowers brands through AI, Web3, and immersive UX/UI strategies. With 20+ years of experience bridging the gap between creativity and cutting-edge technology, I've become a trusted partner for global brands seeking digital innovation and transformative experiences. 🚀 we create project AI-Powered Creative Solutions: Leveraging Stable Diffusion, ComfyUI, Flux AI, Leonardo AI and Magnifical AI to create unprecedented visual experiences. Web3, NFT Projects: From concept to execution, we've delivered award-winning blockchain experiences for The Sandbox, CoinDesk, and leading crypto platforms. Digital Transformation: End-to-end creative technology consulting that drives measurable business results. UX/UI Excellence: Human-centered UX/UI design for engagement & growth. 🏆 Proven Track Record Our work has garnered international recognition including Golden Spider Awards, Stevie Awards, and has been featured across major platforms. We've successfully collaborated with industry leaders including BMW, Mini Cooper, TOGG, Mandarin Oriental, and emerging Web3 pioneers. 🎓 Academic Leadership & Knowledge Sharing As a UX/UI Design Lecturer at Fatih Sultan Mehmet Foundation University, Advisory Board Member at Istanbul Aydın University and Istanbul Arel University, I'm committed to advancing the next generation of creative technologists. My academic role ensures our studio stays at the forefront of emerging methodologies and best practices. 💡 Technical Excellence Certified in Google Cloud ML, AWS AI/ML Development and Azure AI Services, I combine artistic vision with technical precision. 👉 Let’s connect if you're exploring creative edges in AI, Web3 or digital experience design. 📨 [email protected] 🔗 https://wecreateproject.com

Experience

  • Founder | Creative Director and Technologist at we create project
    Jan 2020 - Present · 6 yrs 6 mos

    • Led AI and Web3 innovation projects for 50+ international brands including Sony, Roche, BMW, TOGG, Dimes, Şişecam, The Sandbox, Base, Cosmos. • Developed proprietary AI solutions (Magnifical AI) driving 70% efficiency increase in creative workflows • Generated 50M+ impressions through AI-powered campaigns and Web3 integrations • Created comprehensive brand strategies, marketing campaigns, brand identities, product design for digital transformation initiatives across automotive, entertainment, and financial sectors • Established "Building the Decentralized Future" positioning, making we create project Turkey's leading Creative Technology Agency Key Achievements: • MMA Smarties Awards Europe - AI-Driven Creative Excellence 2024 • MIXX Awards - Best Generative AI Campaigns 2024 • 95% client retention rate through innovative technology integration

  • Hyper focused on Creative Technology · AI · Web3 · UX/UI Design at Hyperfocus
    2005 - Present · 21 yrs 6 mos

    Bridging traditional creative direction with cutting-edge AI and blockchain technologies across sectors. • Led award-winning digital transformation campaigns for Fortune 500 brands: BMW, MINI, Toyota, Honda, Unilever, Sephora, Vodafone, Sony, Mastercard, BNP Paribas, Turkish Airlines, Nike, Coca Cola, The Sandbox, CoinDesk • Pioneered AI-powered creative workflows and emerging technology integration across brand strategy and UX/UI design • Specialized in Web2 mastery to Web3 native solutions, training next-generation designers in creative technology Core expertise: AI Arts, Generative AI, Creative Technology, UX/UI Design, Brand Strategy, Digital Innovation. Available for senior creative technology leadership roles and strategic consulting projects.

  • UX/UI Design Lecturer at Fatih Sultan Mehmet Vakıf Üniversitesi
    Sep 2023 - Present · 2 yrs 10 mos

    Teaching next-generation designers how to apply AI to UX/UI principles, design thinking, and prototyping. Key Responsibilities: Educating 200+ students annually in AI-integrated design practices Developing curriculum that bridges design, tech, and research Mentoring students on portfolios aligned with emerging market needs Relevant coursework: Digital Arts, Creative Technology, UX/UI Design Systems Skills developed: Advanced Typography, UX/UI Design Principles, Creative Technology Integration, Design Research Methods Thesis Advisor for: “AI-Human Creative Collaboration in Digital Transformation” Available for: Guest lectures, curriculum co-design, academic advisory roles.

  • Generative AI Creative at Mojo FX
    Jun 2025 - Present · 1 yr 1 mo

  • Board Advisor (AI and Creative Technologies) at İstanbul Arel Üniversitesi
    2020 - Present · 6 yrs 6 mos

    Advisory Board Member developing AI/Web3 curriculum for next-generation creative professionals. Leading workshops in Digital Arts, NFT, and Game Design for 200+ students annually. Strategic guidance on creative technology integration bridging academia-industry gap. Available for additional academic collaborations and industry training programs.