Bucharest Metropolitan Area
Senior executive with a track record of over 30 years in top executive positions, working with major international companies and with leading brands, pioneering new businesses, managing greenfield investments and opening new markets, rightsizing companies, working within different corporate cultures. Executive MBA diploma from Asebuss School of Business Bucharest and Washington University of Seattle USA. Advanced Management Certificate from London Business School, UK.
Leading the company's overall strategy and operations, developing innovative products and disruptive solutions and market them globally.
- Representation services as Country Manager for foreign companies in Romania; - Business Plans, Feasibility studies, Market entry plans; - Turnaround management, Plant Management, Interim Management, or Administrator in restructuring processes; - Cost optimization and turnaround; - Assisting companies in M&A projects; - Board Membership; - Executive search, management evaluation and coaching; - Personal Advisor to Investor;
- Start-up and implementation of greenfield investment project of Ülker in Romania, production facility of biscuits and snacks; - Set-up the local Romanian company, feasibility studies, oversee construction of factory in Bucharest; - Review distribution system, develop & implement new route-to-market model, prepare marketing strategy of Ülker products marketed in Romanian market - Develop exports throughout the world, with focus on European markets;
Germany: Regional Manager Central&East Europe (2001-2004) (Russia, Romania, Czech Republic, Slovak Republic, Hungary, Bulgaria, Croatia, Slovenia, Serbia & Montenegro, Bosnia-Herzegovina, Ukraine, Baltics) - Co-ordinate FRoSTA businesses in CEE, oversee and develop the activities of subsidiaries, handle relationship with distributors; - develop local & regional marketing activity plans both for trade and end-consumer; decide on assortment & pricing policy for countries of the region Romania: Country General Manager (2000-2001) - full P&L responsibility for FRoSTA operation in Romania, Bulgaria, and Turkey; - Manage imports & sales through distributors, develop& execute marketing activity plan; - Set-up and manage a production site in Romania, in cooperation with a local company; Country Sales&Marketing Manager (1998-2000) - preparing the Strategic Marketing Plan for Romania: organise research activities, decide marketing mix, investment required, pricing and financial planning, etc.; - start-up the business; set-up the Company, organize imports, define &implement route-to-market model; choose & co-ordinate marketing agencies, develop promotional program;
Sales&Marketing Coordinator Constanta&Galati (1997-1998) - marketing strategies of Ozgörkey bottling operation in Romania (south-east of the country): advertising and promotional plan, channel marketing policy, manage marketing budget; - represent Ozgörkey bottler in relationship with The Coca-Cola Company representative office and with other bottlers, participate in development of national marketing programmes. Sales& Marketing Manager Constanta ( 1995 - 1996) - responsible for sales and marketing in Constanta and Tulcea counties: - responsible for sales planning, costs budgets, reporting system, incentive systems, create local promotional programs, implementation, follow-up and measurement of these programs; Deputy Sales Manager Constanta ( Jan 1995 -Oct 1995) - responsible for sales operation in Constanta and Tulcea counties: - set-up of Tulcea branch, installation of pre-sell system. Sales Supervisor Constanta ( 1993 - 1994) - various areas of sales management responsibilities in Constanta sales team: key-accounts ; southern summer resorts ; outside Constanta city area.