Washington, District of Columbia, United States
Serve as SME for analytics tech stack, enabling tracking, reporting, and campaign activation Support digital technology integrations, optimizing digital shelf, customer acquisitions, etc. Evolve technical advancements for B2B ecommerce platform by enabling marketing capabilities, improving customer experience, strategizing marketing content
Produce digital marketing and communication materials for the website, social media, and content Ensure consistent branding and design across different organizational events and partnerships
Manage digital assets of marketing & communication materials across SEO, Email, SMS, SEM, TV channels Optimize the marketing compliance process by editing materials to fit standards
Invoiced warehouse orders and author contracts/payments Calculated profit and loss statements to project product performance and budget Wrote copy for advertising and book jacket copies, including author/illustrator bios Evaluated query letters and manuscript submissions Performed in-depth analysis of industry trends and competitive titles