Columbia, Maryland, United States
For over 10 years I have been a change agent for SaaS/Enterprise software companies, helping them accelerate time-to-revenue by improving marketing performance around people, process and technology. I translate big-picture business strategy into actionable marketing plans, developing and implementing multi-channel marketing programs and initiatives that drive business results. Both creative and analytical, I craft and execute demand generation programs that build and accelerate sales pipeline – focused on full funnel metrics and measuring marketing’s contribution to revenue. Where marketing teams are struggling to prove value to stakeholders, I build and coach them to become high-performing, global marketing teams focused on new customer acquisition, retention and growth. I’m a critical thinker, motivational leader and collaborative team-player who works effectively in a fast-paced, matrixed environment to deliver on objectives. Specialties: - Building and Mentoring Revenue Focused Marketing Teams - Customer-based Marketing Strategy Development and ABM - Integrated, Multi-Channel Campaign Creation and Execution - Measure, Analyze and Optimize Campaigns - Sales Onboarding, Systems Training, Reporting and Processes - Sales Pipeline Development including Business Development Team Management - Customization and Deployment of CRM and Marketing Automation Platforms - Trade Show and Strategic Event Planning and Management Fortunate to have been born into a military family, I have lived and traveled throughout the USA and Europe. This experience has given me a deep appreciation for diverse cultures and people, making me an intuitive manager and inspiring me to design campaigns that are more personal and build relationships with customers across the globe.
Your attack surface is growing, always changing and more interconnected than ever. With specialized security tools offering an incomplete picture, it can feel impossible to answer the question, “How secure are we?” Tenable’s approach to exposure management combines visibility across all facets of the attack surface with business context so you can accurately understand your organization’s cyber risk and prioritize mitigation.
As Sr. Director, Global Field Marketing, I led a global team of 7 in the development of regional field marketing plans, programs and metrics for pipeline creation focused on achieving revenue growth targets. - Designed and implemented marketing programs that drove demand in target and strategic accounts, using a multi-channel, integrated approach - achieving 156% pipeline revenue target in 6 months - Partnered with sales to develop territory-level and account-based marketing programs to achieve new bookings and pipeline generation goals. - Enhanced lead management processes, including lead capture, nurture, digital engagement, and appointment setting using Pardot/Salesforce.com. - Analyzed program outcomes to continually refine campaigns for optimal ROI. - Executed social media strategy by directing digital marketing agency for paid search and social programs – in 4 months achieving a 70% increase in website traffic resulting in a 12% increase in lead conversions
BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their IP Networks. Led go-to-market team in guiding and empowering global, national and regional service providers in offering cloud-based communications platform as part of their B2B product portfolio for micro, SMB and enterprise businesses.
Kewill (now BluJay Solutions ) is a global leader in transportation management and supply chain software. As the vice president of global corporate marketing and demand generation, contributed to company's 40% year-over-year growth in a highly competitive market. - Planned and executed the internal and external communications and marketing systems integration for two large acquisitions. - Crafted integrated, multi-channel lead generation programs for legacy and new products, driving pipeline growth and increasing new customer wins. - Hired and mentored marketing staff of 13 in USA, EMEA and APAC to produce and launch marketing campaigns to drive qualified leads and build sales pipeline. - Managed all sales and marketing systems including Salesforce, Marketo, Uberflip and WordPress. - Planned and deployed new corporate website in five languages, growing traffic and increasing conversion rate of visitors to qualified leads. - Launched corporate communications practice, including onboarding two PR agencies, to support thought leadership and brand recognition in the USA, EMEA and UK with over 120 byline articles published in top-tier publications
Enterprise mashup software for real-time intelligence applications and dashboards.