Greece
Results-driven Marketing & Commercial Strategy Leader with experience in brand & product marketing, retail sales and marketing, digital transformation, customer segmentation, and market growth. Expertise in driving brand positioning, P&L optimization, and omnichannel strategies to increase market share and enhance customer engagement. Proven ability to lead cross-functional teams and deliver high-impact initiatives within competitive environments. Brings an entrepreneurial mindset with deep retail expertise, leveraging digital channels and transformation initiatives to create innovative customer experiences and sustainable business growth. Executive MBA holder and Ph.D. candidate specializing in Entrepreneurial Marketing.
👍 Lead the end-to-end Marketing strategy and P&L for Vodafone Greece’s consumer portfolio, including Fixed, Mobile Postpaid, Prepaid, Pay TV & Content, defining growth priorities, commercial plans and long-term value creation. 👍 Own the Go-to-Market strategy and execution across all consumer propositions, coordinating Product, Digital, Retail and Commercial teams to drive acquisition, ARPU growth, market share and customer engagement. 👍 Drive Vodafone’s Beyond Connectivity ecosystem, leading devices and accessories portfolio, retail marketing and value-added services (e.g., device financing, insurance, trade-in), while developing loyalty initiatives, business development opportunities and strategic partnerships to unlock new revenue streams.
👍Drive the retail growth strategy, overseeing store design, trade marketing, and in-store experience, with a focus on increasing customer traffic and delivering a distinctive brand presence. 👍Spearhead the launch of Beyond Connectivity revenue streams (device financing, trade-in, insurance, retail media, marketplace), diversifying the business model and driving incremental growth. 👍Orchestrate Retail Marketing & Devices portfolio management to position Vodafone as a destination for technology. 👍Lead customer loyalty programs and design engagement schemes that strengthen retention, enhance customer lifetime value, and differentiate Vodafone in the market. 👍Manage the dedicated in-store Tech Experts team, elevating the technology advisory role of retail. 👍Accountable for leading New Business Development, overseeing the identification, validation, and launch of innovative propositions across verticals.
Commercial Strategy: 👍 Lead a cross-functional organization within a multinational environment, fostering an entrepreneurial, high-performance culture. 👍 Manage a 40+ team across Brand, Product Marketing, Loyalty, Sales, Digital Sales, Content, Social Media, Digital Channels and agencies. 👍 Lead agile squads delivering commercial and digital transformation initiatives that maximize engagement and profitability. 👍 Drive multi-channel strategies that increased market share and delivered +10% ARPU growth in the Prepay segment. 👍 Redefine sales strategy and commercial policy through a large-scale retail transformation. 👍 Establish new distribution partnerships and growth opportunities. 👍 Deliver a category turnaround, gaining market share in a declining market. 👍 Deploy predictive, data-driven retention models with CVM & Big Data teams, achieving the lowest churn rate in category history. Brand Marketing: 👍 Lead a 360° brand repositioning, ranking in the top 20% of European campaigns (GfK Brand Campaign Evaluator). 👍 Deliver record emotional impact, achieving best-ever European scores for Passion and top rankings in Desire, Joy and Love. 👍Build a youth-centric social media and creator strategy, achieving industry-leading engagement. 👍Activate strategic partnerships with brands and institutions such as Red Bull, EJEKT Festival and AIESEC Greece. Product Marketing: 👍Lead end-to-end go-to-market strategy for Prepay Mobile across pricing, propositions, services and communications. 👍Implement data-driven segmentation to optimize targeting and commercial efficiency. 👍Develop innovative propositions and lead cost restructuring to ensure sustainable profitability. Digital Transformation: 👍Lead the redesign of the Vodafone CU website, improving UX, engagement and conversion. 👍Drive app excellence with 99.9% uptime, >80% active usage and a 4.6★ Android rating. 👍Double digital sales penetration within two years, delivering record lifetime margin performance.
Lessons: 👍 Marketing 👍Management Insight & Consultancy
👍Research for Athens International Airport:“Community Airport Portal” 👍Research:“RFID technology” 👍Research:“e-gambling in Greece” 👍Organizational support at Students' Innovation Contest 👍Organizational support at Youth Entrepreneurship Summer School 👍Mentoring high school students in the development of their business plan-Distinction of these groups in the Youth Entrepreneurship Contest 👍Organizational support at seminars for managers entitled «Executive Development Program: Innovation and Management for International Business» 👍Organizational support at seminars about eCommerce 👍Organizational support at Mediterranean Conference on Information Systems
👍Microeconomic Analysis at Dpt of Management Science and Technology