Riyadh, Saudi Arabia
A visionary real estate executive with 18+ years driving transformative growth and pioneering placemaking strategies for Saudi Arabia's most ambitious developments. My career has been dedicated to shaping the Kingdom's urban landscape—from launching the world's first non-profit city to preserving its rich cultural heritage—while delivering exceptional commercial results aligned with Vision 2030. As former Head of Leasing for Misk City, a flagship Mohammed bin Salman Foundation project, I pioneered the off-plan pre-leasing strategy for this groundbreaking future community. Leading from inception, I developed a visionary tenant mix across retail, office, and residential assets that will define the city's character for generations. This role required balancing commercial viability with a profound non-profit mandate, positioning Misk City as a global benchmark for sustainable urban development. My leadership in UNESCO World Heritage site Jeddah's Al Balad involved building the leasing framework from the ground up for 450+ properties. This assignment demanded balancing commercial acumen and cultural stewardship, creating systems that honor heritage while generating sustainable returns. I established comprehensive policies, built customer care foundations, and forged strategic alliances that attracted top-tier market players. At JLL, I managed complex leasing transactions across office, retail, and logistics sectors for multinational clients throughout Riyadh, Jeddah, Makkah, and Madinah. Successfully leasing thousands of square meters, I developed deep market intelligence and built relationships with key stakeholders across the Kingdom's dynamic markets. I am passionate about building ecosystems, not just developments. My approach is rooted in understanding how to curate experiences, forge strategic partnerships, and align C-suite stakeholders around a shared vision. I thrive on pioneering new markets and turning ambitious blueprints into thriving, commercially successful realities. What drives me is contributing meaningfully to Saudi Arabia's transformation. I bring MBA-level strategic thinking, international leadership training from Harvard ManageMentor and JLL/Boston Global, and official Saudi real estate certifications. I am committed to creating world-class destinations that balance commercial excellence with cultural significance. Currently as Director of Leasing at Osus Real Estate, I build high-performing teams, establish industry-leading standards, and execute strategies that attract premium brands to the Kingdom's most exciting projects.
I lead the Leasing & Commercial Operations function at Osus Real Estate, managing a team of 10 professionals across Office Leasing, Retail Leasing, Contracts, and Collections. My role combines commercial strategy, organizational leadership, business development, and hands-on execution to maximize portfolio performance. Key achievements include: • Established the Leasing Department from the ground up, including its structure, KPIs, governance framework, policies, procedures, and operating model. • Successfully led the leasing of Alpha Tower, Domain, and OD Office & OD Plaza, overseeing strategy, negotiations, and execution. • Developed leasing strategies, pricing frameworks, and tenant mix plans for major mixed-use developments including Ain Osus, Osus Prime, and Osus Makan, aligning each project with market demand and long-term investment objectives. • Built strategic partnerships with leading global real estate consultancies including JLL, Knight Frank, Savills, and CBRE, alongside an extensive network of regional brokerage firms to expand market reach and accelerate leasing activity. • Designed and implemented a fully integrated Zoho CRM platform, connecting customer relationship management with marketing campaigns to improve lead generation, reporting, pipeline visibility, and conversion rates. • Lead business development initiatives, key lease negotiations, broker engagement, and commercial marketing campaigns, while personally producing promotional content and property videos that strengthen asset positioning and attract qualified tenants. • Work closely with executive leadership, consultants, architects, development, and marketing teams to ensure commercial objectives are embedded throughout the project lifecycle.
-Led the Property Management Department, overseeing a vast portfolio of 450+ assets. -Formulated an intricate Leasing Strategy catering to the unique needs of commercial and residential assets within the historical context. -Instituted comprehensive departmental policies and procedures to ensure streamlined operations and adherence to best practices. -Built the foundation for a dedicated customer care center to enhance tenant experience and address concerns -proactively. -Conducted in-depth market research, producing insightful reports to inform strategic decisions and identify growth opportunities. -Fostered strategic alliances through pre-leasing endeavors, attracting top-tier market players and substantial investments to rejuvenate the district.
-Expert representation for both tenants and landlords across office, retail, and logistics sectors within the western region of KSA. -Triumphantly leased thousands of square meters spanning traditional to serviced office spaces in Jeddah, Madinah, and Makkah, catering to a diverse clientele of international and local firms. -Demonstrated deep expertise in the Saudi real estate market, with a specialized focus on offices, serviced spaces, and retail. -Cultivated an extensive network encompassing major landlords and tenants in the region. -Managed end-to-end leasing transactions with acute precision: from initial market exploration, through quantitative and qualitative analysis, culminating in astute negotiations and lease finalizations.