New York, New York, United States
-Designed and executed integrated joint marketing campaigns and sales enablement programs (co-branded events, digital, retail activations), achieving a 25% increase in B2B Pixel adoption; contributing to $25M in new pipeline within 12 months. -Strategic Partnership Development: Applied Stakeholder Management expertise to collaborate cross-functionally with Sales, Product, and Field Marketing, aligning partner activities with business priorities to improve pipeline velocity and partner engagement. -Joint Marketing Plan Development: Managed multi-million dollar partner MDF budgets, ensuring maximum ROI through measurable pipeline influence and demand generation programs. -"Better Together" Storytelling: Crafted differentiated value propositions and messaging for GenAI solutions co-developed with hyperscalers, increasing partner-sourced marketing engagement by 50% and improving conversion rates on co-branded assets by 35%.