São Paulo, São Paulo, Brazil
I run Timwe Tech's Latin America business as General Manager, owning the regional P&L across Brazil, Mexico, and Spanish LatAm. Before this, four years at Netflix as LatAm Business Development Director on Brazil's country leadership team, building partnerships across Brazil, Argentina, and Chile. Earlier, Associate Partner at McKinsey (TMT, media, B2C) and CMO of Claro's residential business, the largest pay-TV and broadband operations in Latam. Experience owning P&L and commercial strategy in technology, media, and telecom, growing B2C and B2B businesses, and leading large multi-country teams. INSEAD MBA; mechanical engineering at USP. Portuguese, English, Spanish.
Lead Timwe Tech's digital engagement, loyalty, and payments business across Latin America, serving telecom operators. • Own the regional P&L and commercial strategy across Brazil, Mexico, and Spanish LatAm • Lead platform adoption with flagship telco accounts across the region • Manage a senior, multi-country leadership team (country GM, client partner directors, product leadership)
Led business development and partnerships for South of Latin America • Built and scaled the partner channel across Brazil, Argentina, and Chile • Led distribution and bundling negotiations with telecom and media partners to drive member and revenue growth • Directed a multidisciplinary team across planning, marketing, and technical functions
Led strategy, growth, and transformation engagements across technology, media, telecom, and B2C clients in Latin America. • Designed the five-year strategic plan for one of Brazil's largest media companies • Built the commercial excellence program for a B2B player in the BPO sector • Shaped the strategy and transformation roadmap for a leading media company in Colombia • Drove growth implementation for a multinational education group in Brazil
Led marketing and product for Claro's residential business in Brazil, reporting to the CEO. • Owned pricing, bundling, and loyalty across the residential portfolio (pay-TV, broadband, and telephony) • Grew ARPU and improved retention through customer base management programs • Led a large marketing and product organization, including several director-level direct reports
Founded and scaled Oi's FTTH and IPTV business unit while owning the convergence agenda (triple-play and quad-play) across product, market, process, and P&L.