United Kingdom
In this role, I am responsible for leading a team of 30 employees in a multi-million turnover store. I am responsible for all cash handling procedures, training of new employees, conducting HR related duties as well as enforcing company policy. Creating floor plans, product breakdowns, merchandising reports, analysing sales data and utilizing key data to further improve the business and by hitting store based KPI’s to have better engagement with customer base. The role is challenging due to the high pace nature of her story, as well as having to effectively manage a large employee base. However, in this role, I excel at being able to deliver key consistency, and ensuring that all store goals are met, and the business runs effectively and that our customer engagement is extremely high on our store remains profitable. No days the same and I always strive to figure out new ways to better help our employees achieve better results at work through setting up career development plans, engaging in brand new training programs for new products, policy changes, additional software training and also arranging monthly health and safety procedure briefings.
• In this front-facing role I attend to customers' needs such as assisting with purchases, gift-hunting, product demonstration, and most importantly, bringing creativity to the store through hands-on play opportunities for all LEGO fans to enjoy. •Facilitating visual merchandising operations throughout store launch and refresh calendar. Liaising with the management team, executing changeovers, and following marketing directives from head office. Setting high standards and leading team members to achieve those directives and creating inviting and exploratory visual set-pieces for customers to engage with. • Responsible for maintaining the store PAB selection and quantity. Sending requests along the supply chain and using the LEGO SAP interface to identify new bricks available in my district catalog as well as processing updated price SAP barcodes for smooth store operations. • Given responsibility in the form of being a part of the UK delegation to open Germany’s new flagship store in Munich by helping train and impart my knowledge to fellow LEGO colleagues and assisting with back-of-house activities and helping customers in a multi-national and lingual environment. • Responsibility for training new colleagues on retail systems, displaying best practices for back-of-house stock management, refilling used shopfloor stock, and general orientation.
• Collaborate closely with Social Media Managers and CreativeDirectors to develop and execute creative content ideas for various brands, ensuring captivating content for clients. • Produced visually engaging graphics, videos, and animationsto optimize engagement on multiple platforms such as Instagram, Facebook, Tik Tok, YouTube and broadcast television all within deadline expectations. • Executed filming, editing, and creating content aligned with brand identity, consistently maintaining high-quality standards and consistently collaborating with additional production crew, cast and clients. • Employing a range of technical equipment and honed skillsetsto ensure production delivery and troubleshooting across all delivery stages. Utilising Adobe Creative Cloud and Davinci Resolve to finalise great content. • Working with high profile brands such as The Royal Hospital for Children and Young People, Edinburgh International Film Festival, The University of Edinburgh as well as countless other small to medium sized businesses.
• Experienced content creator for Today Agency, specializing in tailored photography and videography solutions. • Engages with both current and prospective clients, developing bespoke briefs, scouting optimal locations, and refining project objectives in alignment with agency standards. • Demonstrating expertise in equipment management, including camera, lenses, audio, and stabilization systems, ensuring seamless on-site execution. • Diverse portfolio ranges from corporate events to promotional shoots, with content frequently showcased on TV, newspapers, and online platforms, solidifying status as a highly sought-after creator in Edinburgh.
• As a Junior Creative, I worked on various speculative briefs for clients such as the NHS, CHAS and Pepe’s Peri Peri. Through these briefs I explored and researched the client, their needs and formulated various campaign ideas and media scripts, production schedules, budgets as well as advertisement clearing. • Gained first-hand experience in the day-to-day operations of the STV Creative department from my mentor and head of STV Creative Victoria Allison, where I created and assisted on budgeting, crew calls, calendar scheduling and performing meeting notation. • Assisted with sound mixing for in-house sponsor banner ads and pitched prospective briefsfor speculative client broadcast and social media campaigns.