Dylan Price, PhD

Business-Focused Technology Leader | Data, AI, Automation & Digital Growth

George, Western Cape, South Africa

About

Grounded, curious, and quietly ambitious. I enjoy deep thinking, solving meaningful problems, and helping others grow. I value integrity, discipline, and long-term progress. I aim to lead with humility and clarity in everything I do.

Experience

  • Badger Holdings (Pty) Ltd (On-site)
    • General Manager: Research, Technology & Data
      Feb 2026 - Present · 5 mos

      I lead ARC, the group function responsible for data, automation, and AI. I get to work alongside an exceptional team of data specialists, engineers, data scientists, analysts, and enablement leads who are building the foundations for smarter growth across the business. Our role is to reduce friction, improve insight, and embed responsible technology in a way that feels safe and practical for teams. We focus on long-term capability rather than quick wins, ensuring that growth is supported by strong systems and clear governance.

    • Tech Research Officer
      Jul 2025 - Present · 1 yr

      Appointed to lead the group’s AI strategy and emerging technology portfolio – with a clear mandate to align innovation to business outcomes, drive operational efficiency, and prepare the organisation for a scalable, AI-first future. I operate at the intersection of business, technology, and execution: defining the vision, translating it into actionable roadmaps, and embedding capabilities across departments to unlock real commercial value. My mission is simple: make AI real, responsible, and valuable. That means no hype – just business logic, repeatable systems, and tech that moves the needle.

  • dotsure.co.za (George, Western Cape, South Africa · On-site)
    • Senior Manager: Digital Marketing & Innovation
      Feb 2024 - Jul 2025 · 1 yr 6 mos

      Leading an autonomous, multi-disciplinary and extremely talented team within the Digital Marketing & Innovation department. We are customer-obsessed and relentlessly driven to deliver simple, fast and intelligent solutions for our fans. Our efforts are underpinned by our purpose of Providing Soft Landings and being the insurer that cares the most.

    • Head of Digital Marketing
      Sep 2023 - Jul 2025 · 1 yr 11 mos

      As the Head of Digital Marketing, my role is to lead the organisation's digital marketing initiatives with a strategic emphasis on enhancing reporting capabilities, deepening analytical insights, and refining the overall performance of the organisation's marketing activities. This role is crucial in leveraging data-driven insights to optimise the organisation's digital marketing mix and drive growth.

  • Tax Consulting South Africa (Full-time · 5 yrs 7 mos)
    • Chief Marketing Officer
      Aug 2020 - Jul 2023 · 3 yrs

    • Marketing Manager
      May 2019 - Aug 2020 · 1 yr 4 mos

    • Digital Marketing Specialist
      Jan 2018 - May 2019 · 1 yr 5 mos

  • Research And Teaching Assistant at North-West University/Noordwes-Universiteit
    Feb 2016 - Dec 2017 · 1 yr 11 mos

    Assisting with marking, preparing work content for various marketing modules and performing administrative duties. Lecturing various marketing modules, as well as, providing research supervision and workshops for undergraduate and postgraduate students. Conducting marketing research and writing and publishing articles and conference papers.

  • General Manager at Jireh Distributors
    Jan 2015 - Dec 2015 · 1 yr

    Managing the Carriers delivering in our Areas. Coordinating with the Head Office over any administrative concerns. Dealing directly with any Clients who are unhappy or have queries. Upholding service delivery excellence at all times. Controlling and Handling of the Logistics of Jireh Distributors.