New York, New York, United States
My experience spans from advising Fortune 500 companies on digital strategy to developing marketing plans for venture-backed startups. I have filled senior roles in marketing, business development, product management, and operations. As a digital strategist and technology specialist, my talents extend to the fields of mobile, social media, digital signage and content marketing. My strategic and creative skills have been leveraged in projects for a diverse range of clients, including Disney, Anheuser-Busch, Buffalo Wild Wings, and the Philadelphia 76ers, Specialties: Communications and brand strategy, business development, public relations, media industry analysis, business writing, marketing strategy, project management, media advisory services, copywriting, digital media, digital signage, out-of-home media, mobile marketing, social media Speaking Experience: TEDx, MediaPost DOOH Forum, Digital Signage Expo, Screenmedia Expo, Customer Engagement Technology World, Thinking Digital
As CEO of Screenverse, I lead a company built to unlock the full potential of digital screens in the physical world. We combine world-class people, data, and technology to best monetize connected screens everywhere, from billboards and kiosks to retail, residential, and office environments. Our goal is to elevate the entire ecosystem of digital out-of-home by bringing the precision, transparency, and scalability of the open internet to real-world media. Today, Screenverse manages and monetizes more than 120,000 digital screens nationwide, serving as the trusted adtech partner for both screen owners and advertisers. We’re proud to be at the forefront of this emerging channel, helping brands connect with real audiences in real places while realizing the true digital opportunity of DOOH.
As the company’s first supply-side sales hire, led the growth of the company's SSP and DOOH software business. Secured multi-year SaaS partnerships with leading DOOH media owners and global enterprises, including Topgolf, Zoom Media, Life Fitness, GSTV, Volta, Redbox, Clear Channel, Captivate, Curb, Megabus, and Atmosphere. Managed a team of account executives in leading sales of the company’s SaaS offerings, selling the company's DOOH ad server and player software Cortex. Grew the company's SaaS business from $0 in ARR to more than 20 enterprise clients and over $3 Million in ARR. Led the growth of Vistar Media’s SSP footprint from 30 media owners to over 120 DOOH media owners across four global markets, securing partnerships with Screenvision, Astral, Clear Channel International, Cineplex, Simon Malls, Westfield, Global, Cheddar, Pattison Outdoor, Ocean Outdoor, and many others.
Led the company's sales and business development, including the creation of a new advertising and sponsorship division. Developed advertising partnerships with top-tier hospitality brands and solution providers, including Heineken, Lamb Weston, Hot Schedules, Upserve, Main Street Hub, National Pork Board, Ventura Foods, Orderly, FanDuel, and the National Restaurant Association. Managed the implementation of CRM and email marketing systems to streamline company operations while increasing year-over-year revenue 25%. Developed and executed a strategic plan, including a full-scale rebranding and new content focus, that increased the company’s digital audience over 1,000%. Utilized my expertise in mobile, social media, and digital signage in leading the creation of a mobile loyalty and gaming application piloted in over 100 venues, as well as, managing the development of a social media application for consumers and digital out-of-home media networks.
Developed mobile and emerging technology solutions for the digital out-of-home, advertising, and media sectors. Secured partnerships with leading digital out-of-home companies, aggregating media networks reaching over 100 million consumers monthly. Piloted a mobile ad network driving iPhone and Android app downloads via direct-response advertising on over 5,000 digital out-of-home displays.
Led the product and marketing strategy for a venture-backed mobile startup in the interactive media sector. Senior leader of successful projects for a range of top-tier clients, including Disney, CBS Outdoor, Universal Music Group, Fox Soccer, Miller Coors, Buffalo Wild Wings, and Channel 4. Managed the development of an Android-based digital out-of-home media network deployed across UK and US bars.