Atlanta, Georgia, United States
By DNA, I'm a critical-thinking, data-driven entrepreneur who thrives in helping align and re-make business and marketing operations. I research, think, speak, teach, mentor, build and write from a place of 20+ years in the technology marketing space across nearly every slice of the spectrum. I've defined startup companies and products from a blank slate; re-engineered businesses struggling under failed staffing and go-to-market strategies; built and operated marketing agencies from zero to $35mm; and mentored technology operators from CMOs to 17-year-old superstars. I've also managed multi-million-dollar P&L responsibility; defined and built email channels from nothing to fully operational inside a Fortune 50 company; and directly defined the business requirements for web-based systems that drive more than 15m daily sessions. I also travel and speak globally to marketers across Europe, the Middle East, Asia and Australia. If you know me IRL, we've talked deeply about business, I've recommended lots of new music to you, I've asked your opinion on many things, you've seen pictures of my daughters and our Leonbergers, and we've likely tipped a high gravity craft beer or whiskey somewhere on the planet.
Leading go-to-market strategy, brand development and growth while shaping the AI systems powering a new approach to physician career intelligence and recruiting. mduo is building AI-powered career intelligence designed to help physicians create more upside throughout their careers. We combine data, automation and behavioral modeling to help doctors better understand their market value, uncover stronger opportunities and make more informed financial and professional decisions across every stage of practice. My role spans corporate marketing, positioning, analytics, pipeline strategy and AI-driven growth operations. I work across everything from brand and acquisition strategy to candidate modeling, workflow automation and the data systems designed to improve recruiting outcomes at scale.
Authored the 2016 title 'Behavioral Marketing: Delivering Personalized Experiences at Scale'. From the book jacket: Selling customers on features, prices, and transactions is yesterday’s strategy. To win over customers and convert them to brand evangelists requires delivering stellar customer experiences again and again to solidify a long-term relationship. How? By knowing Behavioral Marketing. Consumers go through up to 70% of the buying process before interacting with a brand, which means understanding how they make purchasing decisions is essential to capturing their business. Data-driven marketing is the key to quantifying consumer actions, clicks, and behaviors to adapt your marketing efforts to their preferences. Within the pages of this dependable resource are the secrets to improving inconsistent marketing processes and becoming more “revenue predictable,” which will benefit marketers in most businesses in every industry. The engaging, conversational writing style packs all the critical vocabulary, technological advances, and cutting-edge strategies into succinct chapters that both walk you through developing a complete behavioral-marketing plan and serve as a convenient go-to reference for everyday use. Start generating more revenue from happier customers your first day by: * Determining where your marketing approach is today, the potential it has going forward, and the technologies and path you need to take to get there * Learning the customer journey and how to educate your customers along the entire way * Mastering every channel to influence the buying process, including understanding the strengths and weaknesses of each channel in various industries * Using data-driven personalization to boost response rates and add business value * Creating campaigns with greater audience segmentation, timely automation, and stunning creative * Becoming indispensable to your customers
JumboMouse Labs is my personal technology incubator, which houses all my in-process startup adventures and random projects until they’re grown up enough to warrant their own corporate structure.
Successfully launched and scaled Bella Road, a women’s clothing ecommerce store, from concept to execution. Led all aspects of brand creation, including naming, developing site strategy, and managing the end-to-end product sourcing process. Built a dynamic Shopify store, customizing the platform for seamless UX and mobile optimization. Directed the launch and execution of ongoing marketing efforts across multiple channels, including email, social media, and paid advertising, ensuring steady customer engagement and brand growth. Oversee all shipping, logistics, and customer service operations, consistently improving efficiency and customer satisfaction. Expertly leverage AI tools for SKU-level optimization and site- wide automation, integrating advanced technologies such as OpenAI for product-level selling points and optimized SEO, Zapier for workflow automation, and Omnisend for email/push marketing automation. Utilize Creatomate and Adobe tools for creative content development, and Buffer and Short.io for strategic social media management. Streamlined operations through intelligent automation, resulting in cost-effective processes and an enhanced customer experience. Launch an average of 40 new products weekly, which is fully automated from Shopify product add to custom videos in the Buffer queue in less than one hour. Ranked in the top 5% of all Buffer publishers, and top 5% of lnk.bio users. Monthly active users are growing past 6,000.
Created an all-new NFT collection from conception to creation to minting to marketing. Solfracta is targeted primarily at the Solana blockchain, with a {Preview} collection on the Ethereum blockchain. Evaluated technical tools, selected specific listing marketplaces and implementing multiple martech tools to build the audience and drive sales. Planning additional NFT collections. Images range from 72ppi for screens to 96ppi for print up to 18”x18” and 300ppi for print up to 40”x40”. Also available in 1080p (H.264) animations. Beginning tests with the most modern giclee printing now. SOL: Solfracta #SeriesOne https://magiceden.io/marketplace/solfracta_s1 ETH: Solfracta #SeriesOne {Preview} https://opensea.io/collection/solfracta-preview