Dublin, County Dublin, Ireland
GTM Fluency, Builder DNA, Growth with Efficiency Mindset Passionate and results-driven professional with experience leading growth & marketing strategy, international expansion, & performance marketing in collaboration with GTM & Revenue Operations Proficient in data-driven decision making combined with innovativeness to aggressively scale on business opportunities. Experienced in managing budgets with their associated P&L/Revenue delivery
- Pipeline and Revenue Sourced + Budget ownership - Demand Generation & Performance Marketing (Paid SEM, social and display) - GTM Plays / Product Marketing( Positioning, Messaging & ICP) - SDR / BDR Team Ownership - Corporate Marketing (Brand, PR, Community) - Field Marketing (Trade shows, Live Events) Lead a stellar team of Regional Field Marketing & Demand Generation Managers, & Sales Development Reps to drive EMEA business growth, accompanied with strong GTM collaboration. Our teams lead with a mindset of building quality pipeline, supporting revenue targets and ensuring Workato is the de-facto choice of vendor in its category. Speed, Innovation, and Resilience under-pins are core, and we aim to collectively drive the best in-team culture.
▶︎ Lead a full circle Demand Generation strategy determining budgets aligned to revenue targets, integrating marketing channels & SDR teams ▶︎ Hire, develop and lead an inclusive, engaged, and high-performing team ▶︎ Initiate GTM programs to source and influence revenue, generate thought leadership and establish Workato's solution as a market leader in its category.
★ 2.5x increase in Pipeline growth & 215% increase in Revenue (new ARR) from DG programs ★ Lead Demand Generation Strategy in EMEA markets
✔︎ Mentor 15 high performing masters students across 3 different teams working on consulting projects with Microsoft, Merck (MSD) & Waystone in areas like digital transformation; corporate spin-off & ESG sustainable finance/investments. ✔︎ Provide support to outline processes around collaboration and communication between companies and students that is structured, repeatable and professional ✔︎ Enable strategic thinking for each team around situation analysis (company, market/industry), solution generation and actionable insights ✔︎ Conduct team meetings to review progress across stages, act as a resource to questions and direct the teams towards project goals ✔︎ Ensure the delivery of a consulting report and power pitch for each team ✔︎ Grade each team following the marking rubric & provide constructive feedback at each stage of the project
➤ Responsible for marketing campaigns across EMEA & APAC for customer acquisition & revenue objectives (CAC:LTV) ➤ Partnership management of key affiliate accounts (advertisers, publishers and networks) across International markets ➤ Manage search and display advertising channels for net new growth + retention/expansion ➤ Data driven monitoring and analysing campaign performance (Spend, Downloads, CPA, LTV, Net Earnings, CVR) - building actionable recommendations and strategies to strengthen financial performance - ➤ Consultative communication and trusted advisory with partners for optimum growth, scaling opportunities, and promoting compliance best practices & policy updates ➤ Collaborated with internal stakeholders and teams (Creative, BI & Analytics, Product, Compliance/Legal, Software, Executive) ➤ Negotiated and influenced executive stakeholders, aligned them towards business KPIs and goals, managed objection handlings and expectations efficiently