Greater Los Angeles, California, United States
Growth and marketing leader with 15 years of experience scaling DTC and subscription startups. Specializes in taking brands from MVP to 8-figure revenue through CAC-efficient acquisition, full-funnel strategy, and high-performing team building. Deep expertise across product, brand, creative, media buying, retention, and LTV optimization.
Launched & Led and managed all aspects of marketing, including growth and brand (strategy, positioning, identity, organic, etc.), for a DTC subscription raw dog food startup. Oversaw site design and development, product development, and eCommerce operations while building and managing a lean team of 15 employees (primarily fractional).
DTC subscription perbiotic, gut-focused dog food. (No longer in business)