Dallas, Texas, United States
Marketing, Communication and Events ninja with a knack for conversion. Specializing in Hospitality, Culinary and Technology verticals, I look to be the conduit for industry disruption and innovation in all areas. Effective marketing takes a person who knows their audiences, knows what makes them tick. Eight years working within global hospitality brands such as Four Seasons and Omni has prepared me well for that. Engaging communication comes from being able to tell a captivating story. You don't just announce a product or service, you tell your audiences how it came to be. And more importantly, all the ways it will improve life. A writing-intensive education set me up with these skills - eight years of working in start-up and corporate environments has helped me sharpen those skills.
Through Keith Innovative, I specialize in marketing innovations for small to medium sized Hospitality groups that attract and engage audiences, drive participation and increases top-line sales. - Execute measurable marketing innovations that increase participation and engagement monthly - Conceptualize and deploy customized feedback campaigns that increase brand satisfaction and loyalty - Craft and deploy email marketing campaigns that apprise and educate while driving website traffic - Promote brands via social media with engaging content and strong call-to-actions - Manage online client brand reputations leveraging the latest digital platforms - One-off phased marketing strategies - Quarterly promotional signage packages - Logo & design services that catch audiences attention and provide unique aesthetics - Craft and deploy expertly search engine optimized journal and blog articles - Create and package customized Hospitality training packets - Create and produce COVID-19 safety signage and collateral customized for your business
I effectively headed up Marketing Events for Bear, growing and training the department while streamlining event production and procedures. In collaboration with the Marketing Manager, we grew sales leads and identified new events, markets and sales channels. - Managed and executed 100+ national & international food trade shows and expos, including Fine Foods Australia and the National Restaurant Show in Chicago, IL. - Effectively analyzed, tracked, and reported on event ROI and marketing spend based on predetermined pipeline, revenue, and MQL metrics using Salesforce, email marketing, project management, and similar systems. - Collaborated with Marketing Manager to evolve email marketing flow for lead nurturing by managing the health of the leads list. - Negotiated and executed contracts for large- and small-scale events. - Partnered with stakeholders to organize trade shows and events, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance. - Effectively trained direct reports and multiple Sales teams on marketing events operations and sales strategy.
I lead the Marketing, Communications and Hospitality efforts of four Harvard graduate school dining services accounts, including 13 cafes and 4 catering units. Collaborating with internal and client stakeholders, we increase participation and sales goals YOY. - Go-To-Market strategies for culinary, catering and hospitality innovations roll outs - Metrics & feedback: quarterly surveys, onsite polling, onsite focus groups and digital survey campaigns - Culinary and hospitality brand packaging and placement for segmented audiences - Onsite branding & staging: conceptualizing food station, creating menu boards, designing backdrops - Marketing communications: executed monthly newsletters, quarterly client updates, digital & print promotional campaigns
I work with independent hospitality and restaurant companies on integrated marketing, communications and coaching initiatives that focus on driving bookings, increasing guest retention and raising brand awareness. Contact me today for a complimentary digital audit + action plan. - Hospitality coaching and training to managers and associates - Social media branding and campaigns - Content marketing: monthly blogs, website content and email campaigns - Events and corporate conferences
Protivix Business Solutions provides strategic and technical expertise to companies looking to drive more value to their business through the effective use of information technology. - Crafting sales and marketing collateral - Develop and implement Go-to-Market strategies - Brand development - Data mining & list management - Craft and deploy email marketing campaigns - Corporate webinars