New York City Metropolitan Area
Dustin Alper – Dustin for short – is a product and design specialist focused on making investment information more accessible, actionable, and engaging. By blending macro vision with micro experience, he helps transform complex financial data into intuitive tools that empower investors at any level. Dustin also enjoys long walks on the beach. Is that supposed to go here?
• Crafted product strategy and roadmap focused on expanding key differentiators and maintaining 85% client retention, leading to first round of $10 million funding • Partnered with Client Success to audit the validity of product features • Formalized QA process by creating a template to follow stages of feedback • Implemented user tracking to generate passive product insights using Hotjar
• Managed the application’s transition from an internal ad-tech tool to a cross-platform reporting product used by Fortune 500 companies • Built and led the design team, instituting a powerfully simple product experience • Increased design output 2X by constructing reusable components in Sketch • Established annual 30-page “almanac” that provides insight into product vision • Composed and maintained user stories and requirements for all projects in Jira
• Defined initial UI / UX patterns, leading to future product success, as the first non-engineering member on the Ad-Tech team (now Tracer) • Verified design direction by conducting user research utilizing A/B prototypes • Contributed 500+ frontend commits, focused on CSS design implementation
• Led the UX design of over 125 wireframes for a website that promotes awareness of a skin condition and its treatment Humira • Verified high-fidelity mockups from the creative team conform to the latest wireframes • Updated sitemaps to include new web pages and improve comprehension