Davidson, North Carolina, United States
Who I am: Accomplished product and marketing leader with 14+ years of success accelerating revenue, brand equity, and market share across medical devices, SaaS, and industrial products. Combines analytical rigor with creative execution to launch high-impact products, optimize portfolios, and lead complex global initiatives. Proven collaborator and mentor, skilled in aligning cross-functional teams behind strategic priorities and delivering breakthrough commercial results. -Product Marketing, Product Management, Brand Marketing, Digital Marketing -MA in Linguistics and Communication Where I’ve Worked: -Industry experience: Lifesciences/ Medical Devices, AR/VR, SaaS, Manufacturing, Real Estate -Company Size: Start-ups, SMB, Fortune 500 What I’ve Done: -Go-to-Market -Brand Development -Marketing Strategy -Product Launches -Product Development -See Profile for More What I Know: -Data Analytics, global segmentation analysis -Marketo, Hubspot, and other similar platforms -Google, Facebook/Instagram, and LinkedIn Advertising -See Profile for More
Create and execute product strategy and lifecycle management for a global portfolio of emergency and trauma medical devices, driving revenue growth, optimizing portfolio performance, and aligning product direction with evolving commercial goals. Spearheaded initiatives including a global pricing model to standardize margins and support profitability, onboarding new distributors to expand reach and strengthen channels, and rationalizing the portfolio to prioritize high-performing SKUs. Developed and implemented a global customer segmentation framework to align positioning and commercial strategy, and introduced analytics dashboards to enhance visibility and accelerate data-driven decision-making. Lead and mentor a team of product managers with a focus on strategic planning, market execution, and global scalability.
Leverage my expertise in market research, product marketing, and brand development to deliver impactful initiatives that drive business growth. Specializing in digital marketing, including website development, SEO, social media, and email marketing, I have successfully guided numerous clients across diverse industries to achieve their marketing objectives and surpass revenue targets. Recent projects include: • Aphora Health (Life Sciences) - Brand development, website design, company launch. • Unspoken Documentary - Product Go-to-Market planning and execution. • Advantage Kentucky Alliance/KYMEP (Manufacturing)- Multi-faceted marketing and communication planning. • Urban ATX (Real Estate Developer) - fractional Head of Marketing & Communications • SpinalGuard (Medical Device)- Brand Development & Product Launch • Outlier Knife Co. (Manufacturing) – New Product Development & Channel Marketing Strategies
Spearheaded development and implementation of innovative demand generation and communication strategies that drove tangible business outcomes and elevated brand visibility. Leveraged expertise in journey mapping and communication planning to seamlessly integrate strategies into the larger corporate workflow to maximize impact. Effectively managed third-party providers to optimize brand awareness, lead generation, and site traffic, while identifying opportunities for enhanced market segmentation and positioning. • Designed and executed multi-tiered email and social media marketing campaigns targeting three distinct segments. Achieved 43% lead to MQL conversion rate and 31% MQL to SQL conversion rate, surpassing industry benchmarks and driving qualified leads into the sales pipeline. • Conceptualized and executed comprehensive brand awareness campaigns for new product offerings, exceeding targeted goals by an impressive 82% across key metrics such as website traffic, social media engagement, and click-through rates. Successfully enhanced brand visibility and market presence in highly competitive landscapes. • Collaborated cross-functionally with sales, product, and Key Opinion Leaders (KOLs) to align messaging and positioning strategies, ensuring consistency and coherence across all touchpoints. Developed innovative sales enablement tools and collateral to empower the sales team and drive revenue growth.
Directed brand marketing, communications, and customer success divisions, driving transformative initiatives to propel organizational growth and success. Through the creation and execution of integrated sales, consumer marketing, and ongoing success strategies, I orchestrated comprehensive efforts to enhance brand visibility, optimize customer experiences, and drive revenue growth. Pioneered innovative in-app push communication and chat capabilities, leveraging strategic script writing, monitoring, analysis, and optimization models to maximize engagement and satisfaction. • Formulated new brand strategy, improved PR messaging, oversaw website redesign, and created various print and digital collateral, video assets, and tradeshow booths. • Identified product-market fit through extensive research and customer analysis, driving a complete UI/UX redesign and the implementation of a comprehensive virtual training program. • Initiated new customer acquisition programs, achieving 218% growth and rapid expansion into 2 new product verticals. • Orchestrated highly successful email campaigns with a 52%+ open rate, reaching over 15,000 customers and driving unprecedented engagement and conversion rates. • Implemented strategic enhancements to product updates, app launch timing, website efficiency, and marketing impact, resulting in 65% reduction in overall administrative costs. Optimized operational efficiency and maximized profitability while maintaining exceptional quality standards.