Lisbon Metropolitan Area
Business Analyst at Emma – The Sleep Company, working across the French and Italian markets at the intersection of data, strategy and commercial performance. Dual CEMS MSc graduate from the University of Cape Town GSB and the University of Sydney Business School. My background spans business development, entrepreneurship and NGO consulting across Europe, Africa and Australia, giving me a genuinely global perspective on how businesses grow and adapt. I'm at my best when working on complex, cross-functional challenges where data and strategy meet real-world decision-making. Currently based in Lisbon, always open to interesting conversations.
Business Analyst for the French and Italian cluster at Emma – The Sleep Company, working across data, strategy and analytics to drive commercial performance across both markets. Own full project lifecycles end to end, from analysis to stakeholder presentation and implementation, while also managing performance and commercial strategy for a portfolio of 400+ SKUs.
Business Development Intern for the French market at Emma – The Sleep Company, managing the full accessories product category across a portfolio of 400+ SKUs generating up to 2.8 million in weekly revenue.
Providing freelance consulting services in business development, operations, and strategy to startups and SMEs. Supporting early-stage ventures through ideation, validation, go-to-market planning, and organizational setup, while advising established firms on growth strategies and process optimization.
Supporting the strategic expansion of ZanaAfrica through business planning, market research, and stakeholder engagement. Currently leading the development of a go-to-market strategy for a new product line, including pricing, SKU structuring, and channel planning. Engaging with manufacturers, distributors, and major retail partners to inform launch strategy and support growth initiatives.
Founded and built an online fashion retail business that grew to become the leading eBay seller in niche premium casualwear. The company was defined by a lean operational setup, strong market positioning, and scalable internal structures, supported by external sales teams and sound financial management.