The Randstad, Netherlands
I am an international transformation leader with over 20 years of experience helping organisations grow, modernise, and perform better. My career spans operations, logistics, sales, technology, and general management, working across local, pan-European, and global companies. I specialise in leading change by bringing people, processes, and technology together to create scalable, high-performing organisations. I lead with an entrepreneurial mindset and a hands-on approach. Whether building teams, restructuring operations, or driving commercial growth, I focus on delivering real results while keeping people, culture, and budget firmly in balance. I enjoy complex challenges, fast-moving environments, and turning ambitious strategies into practical execution.
As Sales Director Benelux & Nordics at Nuvias UC (now Konekt for Software & Professional Services), I lead the regional commercial strategy and transformation of a specialist cloud communications distribution business focused on UCaaS, CCaaS, AI, voice, and collaboration solutions. I am responsible for driving growth across the Benelux and Nordics by building high-performing partner ecosystems, developing vendor alliances, and positioning Nuvias UC/Konekt as a value-added, services-led distributor rather than a traditional broadline channel player. My role combines commercial leadership, partner enablement, go-to-market strategy, and operational execution across a complex, multi-vendor portfolio including Zoom, Poly/HP, AudioCodes, Oracle Communications, Smarsh, Theta Lake, DTEN, Dubber and others. A key focus of my work has been transforming the organisation towards a services-driven model, with white-label professional services, partner onboarding, technical enablement, and full lifecycle support — helping resellers, service providers and system integrators scale their cloud communications practices successfully.
At PSA, I was responsible for launching and building the PSA Parts business across the Benelux region, introducing the brand to a new market and establishing it as a leading player. My role focused on developing and executing the full go-to-market strategy, building the partner and customer ecosystem, and driving rapid commercial growth. Starting from a market-entry position, I successfully scaled the business into a market-leading organisation through strong channel development, strategic partnerships, and a clear commercial positioning. I led the regional expansion with an entrepreneurial mindset, combining hands-on execution with strategic leadership — building the team, opening the market, creating demand, and turning PSA Parts into the reference brand it is today in the Benelux.
Overlooking sales and distribution for Holland, Belgium, United Kingdom, Germany and Nordics. As Territory Manager at Dane-Elec, I was responsible for building and expanding the company’s presence across my region, developing new markets and accelerating commercial growth in a highly competitive consumer electronics landscape. My role focused on opening new accounts, strengthening key retail and distribution partnerships, and driving brand adoption across the channel. I successfully grew market share by positioning Dane-Elec as a trusted storage and memory brand, combining hands-on sales execution with strategic account development. I operated with a strong entrepreneurial mindset, building the territory from a growth position into a high-performing region and delivering sustained revenue expansion.
As Product Manager at Dane-Elec, I was responsible for the full product lifecycle of the company’s memory and storage portfolio, translating market demand into commercially successful product strategies. I led product positioning, pricing, portfolio development, and go-to-market execution, working closely with sales, marketing, and channel partners to drive adoption and revenue growth. My role bridged technology, commercial strategy, and market insight, ensuring the portfolio remained competitive and aligned with customer needs. A key focus was building strong channel engagement and enabling the sales organisation with the right tools, messaging, and product strategy to win in a fast-moving consumer technology market.