Sacramento, California, United States
Innovative growth strategist, product leader, and entrepreneur with a track record of building, scaling, and optimizing businesses through data-driven experimentation, conversion rate optimization (CRO), and high-impact marketing strategies. As the founder of BloomingTables, I led the company from concept to acquisition, executing a go-to-market strategy that generated seven-figure revenue in its first year. I have built and optimized multi-channel acquisition funnels, designed viral growth loops, and leveraged A/B testing, UX research, and behavioral analytics to improve user retention and monetization. My passion extends beyond growth marketing into product development and innovation. I have been awarded four patents, combining functional design with market-driven innovation to create category-defining products. At ThriveNeighbor, a SaaS platform designed to help service-based businesses scale, I developed pricing strategies, onboarding flows, and monetization models, aligning product and marketing to drive adoption and retention. I thrive at the intersection of growth and product, continuously identifying opportunities to refine user experiences and enhance business models through first-principles thinking. Beyond my own ventures, I have consulted for top consumer brands like HelloFresh, Magic Spoon, and Babbel, refining B2B and B2C growth strategies, optimizing paid media performance, and developing conversion-driven acquisition campaigns. Whether through CRO, UX optimization, or scalable demand generation strategies, I bring a data-driven, customer-centric approach to every challenge. My passion lies in building scalable growth systems, unlocking revenue opportunities, and crafting seamless user experiences. Whether it’s product-led growth (PLG), conversion optimization, or pioneering new monetization models, I bring a deep understanding of both product development and growth marketing to every challenge. Forbes Next 1000 Class of 2021
ThriveNeighbor was a SaaS platform designed to empower local service-based businesses with tools to grow, manage operations, and connect with customers. Acting as a launchpad for small businesses, it aimed to drive growth and scalability while inspiring the next generation of entrepreneurs. Our mission was to provide aspiring business owners with the software, strategies, and support needed to launch and scale their own service-based side hustles. While we successfully supported many entrepreneurs, ThriveNeighbor faced challenges as a self-funded endeavor and ultimately could not achieve a sustainable path to scalability. Despite its closure, the experience honed my skills in product development, user-focused design, and data-driven strategy.
As an Advisor at BloomingTables, I leverage my extensive experience to provide strategic guidance and support to the leadership team, ensuring the company's continued growth and success.
(Acquired ) As the Founder of BloomingTables, I transformed a simple idea into a thriving consumer brand, pioneering a patented line of functional, living furniture that seamlessly integrates nature into modern spaces. In our first year, we scaled to seven-figure revenue, proving the market demand for high-design, plant-centric home goods. I led the company from concept to acquisition, overseeing product development, branding, and go-to-market strategy while building a loyal community of plant enthusiasts. Through strategic paid media, influencer collaborations, and social-first content, we drove sustained e-commerce growth and retail expansion.
Consulted for top brands like HelloFresh, Babbel, and Magic Spoon, focusing on increasing engagement, expanding reach, and improving customer acquisition. -Created and optimized A/B testing frameworks for ad creatives, driving an increase in CTR and boosting customer acquisition rates. -Designed and executed high-converting paid media campaigns by leveraging team-developed creative assets, focusing on script writing and hook optimization to maximize ROI. -Directed influencer marketing campaigns, collaborating with creative and analytics teams to identify key partnerships and amplify brand reach and engagement. -Implemented unique growth hacks that increased engagement, drove follower growth, and converted virality into measurable revenue growth.
Northwestern Mutual is a financial services company that provides consultations on wealth and asset protection, education planning, estate planning, and investment advisory services. -Conducted outbound sales calls for potential prospects -Worked with clients to identify financial security needs, and developed solutions to attain benchmark goals -Created reports that resulted in better understanding of real-time performance.